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Best Twitter Analytics Tools

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Feb 26th, 2020
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  1. Best Twitter Analytics Tools
  2. Can anybody suggest me the best twitter analytics tools?
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  14. https://analytics.twitter.com ?
  15.  
  16. For instance, if you’re promoting photography courses, you can start by targeting people with photography-related Facebook interests and drive them to sign up for a newsletter.
  17.  
  18. 5 Demand Generation Tactics That Work in PPCAfter users sign up, you can build credibility by continuing to share advice via email, remarketing, and customer match targeting.
  19.  
  20. Once you’ve built trust via sharing content, you can upsell them on the value of paying for a full-fledged course.
  21.  
  22. 2. Asset Download
  23.  
  24. Providing an asset behind a gated form is a time-tested demand generation tactic for collecting prospect contact information.
  25.  
  26. Assets may include:
  27.  
  28. Whitepapers.
  29. Ebooks.
  30. Data sheets.
  31. Infographics.
  32. Case studies.
  33. In search, you can target top-of-funnel keywords to point users to asset downloads instead of an immediate sales conversation.
  34.  
  35. Assets can also be attractive offers for display ads, particularly for technical industries where users are likely to engage in an extensive comparison process before deciding to purchase a solution.
  36.  
  37. 5 Demand Generation Tactics That Work in PPC
  38.  
  39. Besides pointing to a landing page, you can also use lead generation forms in Facebook or LinkedIn to collect users’ contact info. Without needing to leave their social feeds, users can fill out the forms to receive links to assets.
  40.  
  41. 5 Demand Generation Tactics That Work in PPC
  42.  
  43. Built-in lead forms can provide a higher conversion rate than landing pages, due to the ease of filling out. It also provides more accurate contact details, since the data is auto-populated from the user’s profile.
  44.  
  45. 3. Webinar Registration
  46.  
  47. Everyone has a preferred method for absorbing content, whether reading, listening, or watching a video.
  48.  
  49. Webinars offer an opportunity to speak to those who might not be interested in reading through a whitepaper.
  50.  
  51. A webinar can either be audio-only or in a video format.
  52.  
  53. Also, it may be a one-time live event that people can sign up for in advance or an on-demand recording that people can access at any time.
  54.  
  55. 5 Demand Generation Tactics That Work in PPC
  56.  
  57. In either case, both display and social advertising can effectively promote webinars to the right people. Remarketing to previous website visitors can reach those who might have been considering your service and want to learn more.
  58.  
  59. People are talking about you brand. Listen up.
  60. Monitor mentions of your brand, analyze sentiment, and measure share of voice with Awario. No credit card required.
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  63. For more relevance, you can segment audiences based on pages they viewed, such as product pages, service pages, and blog posts related to the webinar topic.
  64.  
  65. Custom audiences built from uploaded lists of existing contacts can also be solid targets for webinars. You may want to reach people who have entered a sales pipeline but have not closed on a deal.
  66.  
  67. In addition, depending on the size of your CRM lists, you can even segment out prospects based on industry.
  68.  
  69. For instance, you might have a list of IT professionals in the finance industry to reach with a webinar about cybersecurity for banking.
  70.  
  71. Beyond targeting people to sign up for webinars, keep track of the list of actual attendees.
  72.  
  73. You can then continue to target those people who attended with additional messaging further down the funnel to push them to a product demo or conversation with sales.
  74.  
  75. 4. Online Assessment
  76.  
  77. An online assessment can help to gate out users who fit your target audience and are serious about engaging with your services. This could be:
  78.  
  79. A multiple choice quiz.
  80. A series of fill-in-the-blank questions.
  81. A combination of the above.
  82. When developing a list of questions, consider a balance between asking enough to determine if users are a proper fit but not so many questions that they’re discouraged from completing a quiz.
  83.  
  84. It may be helpful to call out from the start the number of questions or the expected time to finish the assessment.
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