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emanuel1109

pc - EE - select_item

Jun 27th, 2022
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  1. window.dataLayer = window.dataLayer || [];
  2. window.dataLayer.push({
  3.   event: 'select_item',             // name of the event. In this case, it always must be select_item
  4.   ecommerce: {
  5.     items: [{                           // an array with the selected product
  6.       item_name: 'Product 1',           // insert an actual product name
  7.       item_id: 'product1',              // insert an actual product ID / SKU
  8.       currency: 'USD', // insert currency here with the correct format 'USD' 'GBP' 'EUR' etc.
  9.       price: '11.99',                   // insert an actual product price. Number or a string. Don't include currency code
  10.       item_category: 'Blankets',         // insert an actual product top-level category, if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, etc. Can use from item_category up to item_category5
  11.       item_category2: 'Silk',
  12.       item_list_name: 'Homepage', // insert the name of the list where the product is currently displayed
  13.       index: 1,                         // insert product's position in that list
  14.       quantity: '1'                     // product quantity. In case of select_item, it will usually be equal to 1
  15.     }]
  16.   }
  17. });
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