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- window.dataLayer = window.dataLayer || [];
- window.dataLayer.push({
- event: 'select_item', // name of the event. In this case, it always must be select_item
- ecommerce: {
- items: [{ // an array with the selected product
- item_name: 'Product 1', // insert an actual product name
- item_id: 'product1', // insert an actual product ID / SKU
- currency: 'USD', // insert currency here with the correct format 'USD' 'GBP' 'EUR' etc.
- price: '11.99', // insert an actual product price. Number or a string. Don't include currency code
- item_category: 'Blankets', // insert an actual product top-level category, if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, etc. Can use from item_category up to item_category5
- item_category2: 'Silk',
- item_list_name: 'Homepage', // insert the name of the list where the product is currently displayed
- index: 1, // insert product's position in that list
- quantity: '1' // product quantity. In case of select_item, it will usually be equal to 1
- }]
- }
- });
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