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1 | window.dataLayer = window.dataLayer || []; | |
2 | window.dataLayer.push({ | |
3 | event: 'select_item', // name of the event. In this case, it always must be select_item | |
4 | ecommerce: { | |
5 | items: [{ // an array with the selected product | |
6 | item_name: 'Product 1', // insert an actual product name | |
7 | item_id: 'product1', // insert an actual product ID / SKU | |
8 | - | currency: 'EUR', // insert currency here with the correct format 'USD' 'GBP' 'EUR' etc. |
8 | + | currency: 'USD', // insert currency here with the correct format 'USD' 'GBP' 'EUR' etc. |
9 | price: '11.99', // insert an actual product price. Number or a string. Don't include currency code | |
10 | item_category: 'Blankets', // insert an actual product top-level category, if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, etc. Can use from item_category up to item_category5 | |
11 | item_category2: 'Silk', | |
12 | item_list_name: 'Homepage', // insert the name of the list where the product is currently displayed | |
13 | index: 1, // insert product's position in that list | |
14 | quantity: '1' // product quantity. In case of select_item, it will usually be equal to 1 | |
15 | }] | |
16 | } | |
17 | }); |