FB Conversion Pixel

<script>
    // Facebook tracking pixel for visits
    (function() {
        var _fbq = window._fbq || (window._fbq = []);
        if (!_fbq.loaded) {
            var fbds = document.createElement('script');
            fbds.async = true;
            fbds.src = '//connect.facebook.net/en_US/fbds.js';
            var s = document.getElementsByTagName('script')[0];
            s.parentNode.insertBefore(fbds, s);
            _fbq.loaded = true;
        }

        _fbq.push(['addPixelId', '4332432432432']);
    })();

    window._fbq = window._fbq || [];
    window._fbq.push(['track', 'PixelInitialized', {}]);
</script>
<noscript><img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=432432432432&amp;ev=PixelInitialized" /></noscript>

<?php # Twitter tracking pixel for visits ?>
<script src="//platform.twitter.com/oct.js" type="text/javascript"></script>
<script type="text/javascript">
    twttr.conversion.trackPid('123fd2', { tw_sale_amount: 0, tw_order_quantity: 0 });
</script>
<noscript>
    <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=l5fqi&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0" />
    <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=l5fqi&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0" />
</noscript>