View difference between Paste ID: WrnJq0Vg and i5UyYrXb

-Management: Process, science, organize, job
+Marketing mix: Product, price, place, promotion
-Skills: Tech, personal, concept
+4C: Solution, cost, convenience, communication
-Roles: Personal, info, decision
+Intro -> Growth -> Maturity -> Decline
 
-Special Char of Islamic Econ:
+MARKETING: Social and managerial process, obtain what they want, create and exchange products/values
-- Resource (trustee)
+
-- public > indiv but personal ownership
+Want: Need shaped by culture and personality
-- cooperation
+
-- property is productive not selfish
+Market -> Need/Want/Demand -> Product/Service/Experience -> Value/Satisfy/Quality -> Exchange/Transact/Relation
-- public ownership for certain industry
+
-- avoid unlawfulness with taqwa
+Marketing concepts:
 - Production / Product / Selling / Marketing / Societal Marketing
-Difference between Islamic/Western paradigms:
+
-- Integration
+Branding: Identify
-- Purpose of life
+NEED: Establish / attract / credible / memorable / stability
-- Larger human purpose vs. self-interest
+BENEFIT: Memorable / loyal / familiar / lower marketing / less risk
-- Welfare vs. profit
+
-- Source of ethics
+Logo / Looks / Association / Image / Relationship
-- Accountability to ______
+How to Position: Product sale / price / quality / advertisement
 
-Specific business ethics:
+Attribute: Name/Logo/Color/Essence
-- hoarding
+
-- weight accuracy
+Brand Types: Product / Line / Range / Umbrella / Source / Endorsing
-- contracts
+
-- false ads
+Brand Equity [BRANDZ] Presence -> Relevance -> Performance -> Advantage -> Bonding
-- destroy surplus
+[Resonance] Salience -> Performance/Imagery -> Judgment/Feeling -> Resonance
-- riba
+
 Entrepreneurship: Innovation and venture creation through individual/organization/environment/process
-Islamic Finance:
+
-- Institution dev
+Entrepreneur: Actively leading their own business
-- Product & market
+
-- Education
+/////////////////
-- Legal & regulate
+
 Ratios:
-Products:
+DEBT MANAGEMENT
-- Murabahah: Cost + profit (BBA is installments)
+- Debt ratio: Total debt/total asset
-- Mudharabah: Partnership (finance + management) [Party + Subject + Contract]
+
-- Musyarakah: Company (capital, labour, reputation)
+LIQUIDITY
-- Takaful: Joint guarantee
+
 - Quick ratio: Current asset - inventory / current liability
-HR System:
+ASSET MANAGEMENT
-- Recruit (ext, int), train, feedback, pay, relations
+
-- Objective: Manage labor, design jobs, effective/efficient utility
+
 - Asset turnover: sales/asset
-EEO (Equal Employment Opportunity)
+PROFITABILITY
 - Profit margin on sale: net income @ stockholder/sales
-Selection (reliable/valid)
+
-- Background
+
-- Reference
+MARKET TREND
-- Test (paper/physical/performance)
+
-- Interview
+
 
-Appraisal
+
-- Trait
+
-- Behavior
+
-- Result
+Rule of 72: Doubling time from i% interest = 72/i
 
-Statements:
+CLOP (control lead organize plan)
-- Profit during time (income statement)
+
-- Where profit used (statement of retained earnings)
+Motivation determines: Direction/effort/persistence
-- Made and spent cash (cash flow statement)
+
-- Money at end point (balance sheet)
+Taylor's: Money/piece-rate system
 Hawthorne: Attention (lighting) / social pressure (piecework)
 Expectancy: Expectancy / instrumentality / valence (effort -> performance -> outcome)
-- Debt ratio: Debt/asset
+Herzberg: Hygiene theory (Motivator/hygiene)
 
 Managerial Power: Legitimate / Reward / Coercive / Expert / Referent
 
 Leadership Models: Trait (Personal) / Behavioral (Action)
 
 Contingency Models: The situation or context. Fiedler/House/L-Sub
 Fiedler's Contingency: Leader style (Relationship / Task), Least Preferred Coworker, 3 situation characteristic (Relations / Task Struct. / Position Pow)
 House's Path-Goal: Identify -> reward -> clarify, leader behavior (Direct / Support / Participate / Achievement)
 Leader-Substitute: Work is rewarding, no need for leader
 
 Transformational vs Transactional
 
 BREAKEVEN FORMULA = FixC / [Sum(1 - VarC/Price)Sale%]
 
 DEPRECIATION:
 SL Dep: Dt = (B - S)d, d = 1/n
-Expectancy: Expectancy / instrumentality / valence (effort -> performance -> outcome)
+B = first cost, S = salvage, d = deprate, n = # of yrs
 
 DB: if d = 0.1, then 10% is removed each year, Dt decreases every year
 DDB: Maximum d = 2/n
 
 For DB, d of year t = d(1-d)^(t-1)
 Dt thus = Bd(1-d)^(t-1)
 
 Implied Salvage = B(1-d)^n
 
 Organizational architecture: Combination of org struct, control sys, culture, HRM
 
 Org struct: Formal system of task&job, achieve org goals
 Ctrl system: Process to monitor efficient/effective activities
 Culture: Shared values/norms
 HRM: Recruit&select, training, performance evaluate, pay, labor relation
 
 Org struct: Mechanistic vs organic, factors (environ, strategy, technology, HR)
 
 Environ: External (mechanistic vs organic)
 Mechanistic: Indiv. special, simple hierarchy, central, standard
 Organic: Joint special, taskforce&team, decentral, mutual adjust
 
 Strategy: Differentiate, low-cost, response
 
 Technology: Skill, knowledge, tools used in goods&services management; measured by variety and analyzability [Small Batch, Mass Production, Continuous Process, IT]
 
 Job Design: Division of labor
 Component: Specialize, expand, psychological, self-direct, incentive, ergonomic, visual work
 
 Specialize -> Enlarge -> Enrich -> Empower -> Self-directed
 
 Job characteristic: Skill variety, task identity, task significant, autonomy, feedback
 
 Structure: Functional, divisional (Product / Geographic / Market), matrix, product team
 Allocating Authority: Authority / Hierarchy / Control Span / Line Manager / Staff Manager
 
 Integrating Mechanisms: Direct contact -> Liaison -> Taskforce -> Cross-function -> Integrating Role -> Matrix