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// Fire this event each time a user successfully logs in.
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// Fire this event when a user successfully upgrades from the free plan to a paid plan.
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<script>
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window.dataLayer = window.dataLayer || [];
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window.dataLayer.push({
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 'event': 'login',
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 'event': 'free_to_paid',
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 'login_method': 'email',  //Variable value based on the method used to register, e.g. "email" or "google".
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 'user_plan': 'pro',  //Variable value based on the plan the user selected. E.g. "basic", "pro", etc.
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 'payment_frequency': 'monthly',  //Variable value. E.g. "monthly" or "annually".
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 'user_id': 'asdf1234'  //User ID from your website database.
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 });
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</script>