Will Greenwood was an excellent brand ambassador for Guinness. Respectful, knowlegable and eager to please. With professional camera crews he produced strong content. When he shot content himself, it was noticeably of a lesser quality.
We recommend assigning budget for a film crew to shoot all footage next time.
Pubs are difficult location to shoot in. 100% buy in and commitment is needed from publicans to ensure a smooth operation.
Making the most of Will Greenwood’s time is essential. As a busy sports personality it was imperative to shoot as much content as possible when we had him available, and decide later what was worth using.