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- 301 question
- would building out a homepage for relevancy but 301 everything else to homepage work? then regular homepage link to target site
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- Building genuine relationships with influencers or authorities in your field can be a fulfilling way to not only grow your online visibility, but to also learn from some of the best minds in the business.
- As these influencers and authorities begin to trust you, you can ask them about sharing your links or if there is a way you can continue to help one another promote new ventures and projects.
- 5. Promote Your Content with Facebook Ads to Drive Traffic, Shares & Links
- WordStream founder Larry Kim is a master at getting tons of traffic to his content, and he has shared in presentations and in blog posts how this strategy has lead to big gains. He even did a webinar about this topic for SEJ.
- Essentially, with the right targeting and even as little as $50, you can get your content in front of the right people on Facebook.
- When you have clear and concise targeting, the ad spend is lower, and the user interest is usually a lot higher.
- Try to target exact interests or industries (e.g., manufacturing VPs in the U.S. instead of simply users who have an interest in “business”) and make sure your content title and description shares exactly how it is useful to the people you’re trying to target.
- As the ad garners more visibility, you’ll see a trend in natural links as well, as users who see the ad share the content with their own networks.
- This helps it grow organically, making your ad budgets stretch much further.
- Conclusion
- This wasn’t explicitly expressed as a factor in quality score. But it’s a factor in quality score.
- The correlation between speed and quality score is directional but clear. Speed kills, especially when it comes to landing pages!
- Below are a few resources to help with speed:
- Pingdom Speed Test
- Google PageSpeed Insights
- Do faster pages benefit users? You bet! This focus on speed yields our next point.
- 2. Mobile-First Design (For Most)
- A question for you, dear readers. How many of test your landing pages on a fast connection, working off a powerful laptop and 32-inch monitors?
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