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Any tricks for finding the owner of a PBN?

lyfsy
Feb 28th, 2020
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  1. Any tricks for finding the owner of a PBN?
  2. I've seen some of my competitors do some great PBN campaigns (at least majestic.com think they're great campaigns) but obviously it is tough to tell who owns the PBN so I can reach out to the same vendors. I'm pretty sure they're paid PBNs (as opposed to the competitors owning them) because other sites are on them. Anyone know any tricks to tracking that back to the vendor who owns it? Domain whois was a dead end.
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  14. Contact form on the site didn't help.
  15. If you are able to find the owner of a PBN then the owner is not doing a very good job of hiding their footprints. Keep that in mind.
  16.  
  17. However, if you ask around to various SEO's you may be able to use their services, which they almost certainly have at least one PBN.
  18. Contact one of the companies they promote and ask to be put in touch.
  19. You can try sending an email to the email of the WHOIS even if it has privacy enabled. Most of the privacy services forward the email to the registrant.
  20.  
  21. Also you should look for contact forms on the website. If the owner has built his PBN right, he should be able to receive that message from the contact form.
  22.  
  23. Considering the high commercial intent that drives people to search, the prospect of paying less than $0.50 for a click is pretty enticing.
  24.  
  25. bing-shopping-ads-average-cpc
  26.  
  27. Although Bing Shopping is, generally speaking, an inexpensive alternative (or complement!) to Google Shopping, some ecommerce advertisers are paying a hefty price for their Bing SERP real estate.
  28.  
  29. The prevalence of Microsoft computers (and, thus, regular Bing users) in corporate offices drives up the average CPC for office and business needs advertisers. More on that in just a bit.
  30.  
  31. The average shopping cost per click (CPC) across all industries is $0.66 for Google Ads and $0.46 for Bing Ads.
  32.  
  33. Average Shopping Conversion Rate (CVR) by Industry
  34.  
  35. google-shopping-ads-average-cvr
  36.  
  37. Typically, when a consumer needs something urgently, they’re going to convert more quickly than someone who’s casually poking around.
  38.  
  39. For example, whereas a New Yorker who’s suffering in the July heat is inclined to buy that air conditioner unit right now, a man who’s browsing ferns during his lunch break probably isn’t going to make a purchase just yet.
  40.  
  41. That’s why it’s not too surprising to see HVAC advertisers and medical supplies advertisers boasting the highest Google Shopping conversion rates.
  42.  
  43. At the same time, though, businesses that sell clothes and beauty products are doing relatively well, too. That’s likely the result of affordable prices and familiarity – a cocktail that makes for low-risk purchases.
  44.  
  45. bing-shopping-ads-average-cvr
  46.  
  47. Remember when we mentioned the prevalence of Microsoft computers (and Bing users) in corporate offices?
  48.  
  49. That’s the primary explanation for office and business needs advertisers’ amazing Bing Shopping conversion rates.
  50.  
  51. People tend to shop for office supplies while they’re at work, and those transactions tend to take place through Bing.
  52.  
  53. The story is the same for advertisers in the computers & technology vertical.
  54.  
  55. The average shopping conversion rate (CVR) across all industries is 1.91% for Google Ads and 1.74% for Bing Ads.
  56.  
  57. Average Shopping Cost per Action (CPA) by Industry
  58.  
  59. google-shopping-ads-average-cpa
  60.  
  61. Generally speaking, there’s a positive correlation between the price of your product or service and the amount of money you’re willing to pay to win a conversion.
  62.  
  63. To be more precise, there’s a strong positive correlation between your profit margins and the amount of money you’re willing to pay to win a conversion.
  64.  
  65. That’s why advertisers in the computers & technology industry and the chemical & industrial industry are working with those CPA figures.
  66.  
  67. At the other end of the spectrum, sweaters, CDs, and packages of dog food aren’t the most expensive products in the world – hence the CPAs for clothing, arts & music, and pet care living well under $30.
  68.  
  69. bing-shopping-ads-average-cpa
  70.  
  71. This chart is yet another testament to the relative lack of competition at the top of the Bing SERPs. On average, child and infant care advertisers are paying less than $10 for each conversion!
  72.  
  73. The average shopping cost per action (CPA) across all industries is $38.87 for Google Ads and $23.05 for Bing Ads.
  74.  
  75. Average Monthly Shopping Budget by Industry
  76.  
  77. google-shopping-ads-average-monthly-budget
  78.  
  79. If your business is just getting started with shopping campaigns, or if you’ve recently inherited a couple of SEM accounts, knowing how much your competition is spending is incredibly helpful.
  80.  
  81. Use the average monthly budget within your industry to give yourself a logical starting point.
  82.  
  83. The good news is that many of you are selling products that can be effectively advertised through search ads, which means you won’t have to dedicate a ton of money to your monthly shopping budget.
  84.  
  85. In fact, due to relatively low CPCs (compared to standard search), you may be able to drive strong results with as little as a couple hundred bucks a month!
  86.  
  87. bing-shopping-ads-average-monthly-budget
  88.  
  89. Although advertising on Bing is considerably less competitive than advertising on Google, your main takeaway from this chart should be this: Your competitors are, in fact, running Bing Shopping campaigns.
  90.  
  91. In other words, failing to complement your Google Shopping presence with a couple Bing campaigns is a surefire way to miss out on valuable, inexpensive conversions.
  92.  
  93. The average shopping monthly budget across all industries is $770.41 for Google Ads and $392.53 for Bing Ads.
  94.  
  95. What Does It All Mean?
  96.  
  97. If you’re unhappy with the way you stack up against the figures in this report, don’t sweat it. Paid search is particularly tricky for ecommerce businesses.
  98.  
  99. Between keeping your product data feed clean and up-to-date, managing your shopping campaign structures, and optimizing your on-site experience to maximize conversions, you have a lot of moving parts to keep track of.
  100.  
  101. If you don’t have the time, resources, or bandwidth to take all of that on, we’re here to help.
  102.  
  103. At the beginning of the month, we launched our brand new shopping software solution – WordStream Advisor for Ecommerce.
  104.  
  105. With this tool, we’ll help you optimize everything from your data feed to your campaigns to your landing pages.
  106.  
  107. You can start your free trial here!
  108.  
  109. Data Sources
  110.  
  111. This report is based on a sample of 671 U.S.-based WordStream client accounts in all verticals were advertising on Google Ads and Bing Ads Shopping networks between August 2018 and February 2020. Each industry includes, at minimum, 30 unique active clients.
  112.  
  113. “Averages” are technically median figures to account for outliers. All currency values are posted in USD.
  114. How to Make Google Search Partners Work for You
  115. Smart recommendations to make Google Ads profitable
  116. Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.
  117.  
  118. When creating a Google search campaign, you have the option to:
  119.  
  120. Either run your ads only on Google’s own SERP.
  121. Or extend your ads into their search partner network.
  122. If you create a search campaign, you are automatically opted into the display network and search partners by default.
  123.  
  124. It’s a widely-accepted best practice to disable the display network within search campaigns.
  125.  
  126. But, unlike the display network, there’s no other way to target the search partner network, aside from layering into a search campaign.
  127.  
  128. There are pros and cons to the search partner network.
  129.  
  130. The biggest pro? Wider exposure for your ads.
  131.  
  132. The biggest con? The lack of control and visibility. (Psst… Google, if you’re reading this, this is low-hanging fruit for increasing advertiser satisfaction.)
  133.  
  134. With that said, let’s talk about some ways that you can gain visibility and control to make sure that the search partner network is performing as well as possible.
  135.  
  136. 5 Common Misconceptions About Search Partners
  137.  
  138. Before we jump into management tips – we should first cover exactly what the search partner network is and some of the common misconceptions.
  139.  
  140. Misconception 1: All of the Sites Included Are Smaller Search Engines
  141.  
  142. Despite being called “search partners”, the sites included within Google’s search partners are not all search engines.
  143.  
  144. guru.co.uk
  145. imgrock.net
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  147. go.ad2up.com
  148. inmotionhosting.com
  149. steans.creadunet.com
  150. surfingmax.com
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