Alex Hormozi - Gym Launch Part 1

The Founders

Alex is a former gym owner who slept on the floor of his gym. While it was full, he couldn’t acquire, serve, and retain enough customers to be profitable.

Over the next 3 years, he became a sponge. He experimented and fixed each problem plaguing his gyms. He then turned one struggling gym into six packed gyms. That’s when he met Leila. By combining skill sets, work ethic, and core values, the company exploded. Today, the Gym Launch model has transformed over 1500 gyms in four continents.