Guest Post in Top Sites

Guest Post in Top Sites
Are there examples of sites PR=10+ which i can submit my articles?
Not any more there isn't, you have "SEO" in your username and don't know that PR is no longer accessible to the public. #facepalm
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Thank you for you kind reply, i now know, and am not removing the SEO :)
rofl :D seo-masters
Use 100 DA website for guest posting..........
can tell me what type of niche site you are finding as a guest posting site?
Your site niche?
It is so much more complicated and nuanced than just spamming a bunch of big sites.
The best advice I can give for this question, is to search Google in this manner: (your keyword + write for us)
This will return websites who allow guest posts/articles. Next, you will want to use one of the SEO tools to check the websites you are finding against their rankings.
I hope this helps.

Once you’ve uploaded your file, click Preview to ensure that the data is matching to conversions in the account properly.

The results page will flag any errors with your document.

If you’re satisfied with the results, select Apply to sync the conversions with your account.

Note that you’ll need to wait a few hours before the conversions show up in the interface.

Scheduling Uploads

In addition to manual uploads, you can schedule regular data uploads from a Google Sheets document, HTTPS, or SFTP.


There is no automated creator or templates like there is with the Google Display Builder.

But similar to Google, it can take a while for impressions to build and performance data to come in, so you’ll want to plan a similar length flight date and come armed with enough asset inventory.

Where the Ads Show

Besides the obvious sites like IMDB, Audible, and whatever else Amazon bought this week, there is a list of exchanges you can check out here.

Consumers expect an immediate answer wherever they choose to look.

Therefore, PPC marketers must work to understand their target customers’ buying process to map out an appropriate strategy across all available touchpoints.

For new entrants in a market, most of their initial advertising budget should be channeled toward brand awareness activity.

This doesn’t mean that search should be excluded – just that it won’t receive as much of the budget as it may for more recognized brands or in less competitive verticals.

Without strategic diversification of budget into paid social, new entrants risk investing too much money on expensive search terms.

Instead, it is essential to focus on smarter use of search combined with awareness ads on social.

Take the uber-competitive software industry, for example. A decision-maker may initially search for software using informational type search queries.

This type of query is a much cheaper option for gaining visibility in more competitive markets than shorter head terms would be.

That same decision-maker may later:

Browse Facebook or LinkedIn.
Scan technology review sites.
Read his emails.
Make an inquiry for a demo.
Entering Competitive Verticals: How & Why You Should Diversify Ad Spend

All of these touchpoints offer brands the opportunity to get in front of their target customers.

They should be considered when compiling a holistic paid media strategy to enter competitive verticals.

An Example Full-Funnel Coverage Strategy

Entering Competitive Verticals: How & Why You Should Diversify Ad Spend

1. Building Awareness & Consideration

For a challenger brand attempting to enter a competitive vertical, you’d typically invest more budget into paid social and display activity to generate awareness (with a smaller portion attributed to search).

CPCs in social and display are significantly cheaper than in search. This enables brands to capture a higher volume of top of funnel traffic.

Facebook & LinkedIn Ads

Benefit-Focused Visual Ads to Drive Landing Page Traffic

Campaign content and ad copy should be informative and benefit-led. They should be focused on driving users to the site and into valuable audience lists.

Entering Competitive Verticals: How & Why You Should Diversify Ad Spend

Display Advertising

Benefit-Focused Visual Ads to Drive Landing Page Traffic

Using the same creative approach as the aforementioned paid social activity, display ads can be targeted based on:

Demographics.
Interests.
Placements.
And more.
Much like paid social, display is a low-cost method getting as many eyes on your product/service as possible compared to the cost of gaining visibility in Google search.

Gmail Ads

Benefit-Focused Ads to Drive Landing Page Traffic

Pushing the benefits of your solution and highlighting problems solved can be achieved through Gmail ads.

These ads can be targeted at anyone who’s visited your site through:

Social media awareness ads.
Similar audience targeting.
In-market audience targeting.
Affinity targeting.
Demographic targeting.
Entering Competitive Verticals: How & Why You Should Diversify Ad Spend

Informational Search Campaigns

Solution-Focused Ads to Drive Thought Leadership Content Traffic

There is much lower CPC on informational queries compared to head terms in competitive verticals.

Use this strategy to target users while they’re searching for help and advice on issues that your product/service solves.

These users can be directed to rich, informational content and blog posts to position your brand as a thought leader early on in the users buying process.

Entering Competitive Verticals: How & Why You Should Diversify Ad Spend

Tools such as AnswerThePublic can help you get an initial list of questions related to your product/service before carrying out research on related CPCs.

Use this tactic to bring down CPCs and reach people who were not aware of your products by bidding on long-tail question keywords rather than head terms.

2. Encouraging Consideration & Driving Conversions

Facebook & LinkedIn

Lead Generation Campaigns & Conversion-Focused Bidding

Social media lead generation campaigns allow for custom contact/lead forms to be:

Displayed on the platform.
Automatically filled in with user details for ease of conversion.
Conversion-focused bidding strategies also enable ad delivery to be optimized for specific conversions.

This means different levels of the campaign can be set up to move a customer through the funnel step by step, beginning with micro-conversions such as PDF/ebook downloads.

Entering Competitive Verticals: How & Why You Should Diversify Ad Spend

Search Advertising

RLSA-Restricted Search Campaigns

By now, you should have built up a chunk of audience data which you’ll be able to use as RLSAs (remarketing lists for search ads) to hyper personalize and target ads on Google search.

In doing so, it will help you drive down previously prohibitive CPCs to a more manageable level.

Entering Competitive Verticals: How & Why You Should Diversify Ad SpendBuilding an audience list based on the job titles you’ve targeted through Facebook before applying as an RLSA on search campaigns can be a useful strategy in competitive

markets
For example, B2B advertisers could use the audience lists they’ve built up through social media job title targeting campaigns to target search ads at those individuals on Google search.

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