SEO Package Question (Linkbuilding)

SEO Package Question (Linkbuilding)
From a newbie still in the process of learning SEO.
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If I purchase a link package from a supplier for my website, would it be okay to order that same package again on different URLs of that website?

I know there’s always a risk but I would like to hear it from other people’s experience. I’m trying to rank and target several articles on that same

domain of mine.

I’ve ordered once before and had a great experience. I’m considering on ordering again but want to assure myself that this wouldn’t be at high risk.

I think we may be giving Britney Spears a run for her money in terms of how many ways our respective names can be misspelled (~500 for Britney in case you’

re curious).

But there is always a level of hesitance to using these sorts of black-box systems because it’s impossible to predict what they will do for every possible

scenario. That worries advertisers who are used to tremendous control over targeting their ads on search.

Automation Layering to Set Your Own Thresholds

This is where automation layering comes in.

There’s a false assumption that Google is the only one in control when an advertiser enables one of their automations. In this case, the automation is the

close variant version of keywords, something that has no off-switch.

The reality is different though: advertisers have some level of control.

For example, they can add negative keywords when they find Google is showing their ads for a close variant that they don’t like.

The problem is that manual monitoring of automations is incredibly tedious and time-consuming. It probably isn’t worth the effort for the possible

improvement in results.

But what if advertisers could automate their own process and combine it with Google’s automation?

That is automation layering.

In the close variants example, here’s one way to use automation layering. You use a rule engine (Optmyzr offers one) or a script that identifies close

variant search terms and applies an algorithm to rank these.

In another post, I explained that advertisers can use a Levenshtein distance score to calculate how different a search term is from the matched keyword.

Levenshtein distances of 2 or 3 are usually typos. Anything longer than that often is more than just a typo and may be worth a closer look:

Either as an idea for a new keyword.
Or possibly something to exclude by adding a negative keyword.
Now that the advertiser has their own numerical score, they can draw their own line and set a threshold they think makes sense for their business.

Google uses its threshold to show ads more often, and the advertiser layers on their threshold to show ads less often.

When the two automated thresholds are combined, advertisers benefit from showing their ads in scenarios where they didn’t have the keyword. They also

benefit from tighter control over the relevance between the query and keyword.

Bottom Line

The point of my work on SafeSearch and my example about close variants is not just to explain that advertisers can control close variants, but to illustrate

some ideas that are paramount to a successful future in PPC.

Most advertisers agree that humans + machines are better than machines alone, but humans don’t necessarily have the bandwidth to manually monitor all the

new automations the engines keep introducing.

Thus, it makes sense that humans might want to find ways to create their own automations to layer on top of those of the engines.

Ultimately, we just want a say in how aggressive automations should be and that’s where thresholds come in.

Only by layering our own automations can we have control over the thresholds that Google doesn’t expose.

And because most advertisers aren’t technical and can’t write their own automations in code, I am a firm believer that prebuilt scripts, rule engines,

custom monitoring and alerting systems, and the like will be critical tools in the arsenal of successful PPC managers in 2020 and beyond.

How to Use the Link Title Attribute Correctly
What's a Link Worth to You?
"Quality links are really hard to get. What if you have good links in your disavow file? Worse, what if there are harmful sites linking to you that haven?t

been disavowed? Jim Boykin will personally analyze your backlinks and existing disavow file and recommend sites you may want to add or remove to maximize

your link equity.

There are several link attributes used for SEO, including the link title attribute.

In fact, as of late there has been a transformation in link attributes that you can use (although, this is beyond the scope of this article).

With the popularity of platforms like WordPress, it is easy to make mistakes, even when writing proper HTML code.

These silly mistakes can negatively impact things when done enough and they become habits.

This becomes even truer because of WordPress’ functionality where they automatically use the duplicate of the post title when creating the link title

attribute.

If you aren’t very experienced in SEO, you may think that this is OK.

Quite the contrary!

You should not be using duplicates of your page titles within the link title attribute.

More on this below.

What Are the Best Practices for Using a Link Title Attribute?

You should use a link title when you are providing more information about the link.

Don’t use a link title to provide the information over again.
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