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                - RE: INSIGHT - IRAN - Delegation to Geneva - IR2 - one more thought
 - Email-ID 287965
 - Date 2009-10-01 17:06:58
 - One other thing -- from a branding perspective if we're serious about
 - Quality, Status and Mystique I think showing too much of our inner
 - workings devalues our Mystique. People don't know how we collect our
 - intelligence and that's one of the cool, mysterious things about STRATFOR.
 - Seeing raw intelligence come in would be cool for a few weeks but then it
 - would become another expected product and we lose our mystique a little on
 - source collection.
 - ----------------------------------------------------------------------
 - From: Meredith Friedman
 - Sent: Thursday, October 01, 2009 9:55 AM
 - To: scott stewart; [email protected]; 'Darryl O'Connor'; 'Aaric
 - Eisenstein'; 'Peter Zeihan'; 'George Friedman';
 - Cc: 'Grant Perry'; 'Richard Parker'; 'darryl'
 - Subject: RE: INSIGHT - IRAN - Delegation to Geneva - IR2
 - Thanks, Stick, for laying this out. I have to say I support your position
 - on this. As you mentioned yesterday, our sources would be talking to
 - Reuters or other news organizations if they wanted their ideas published
 - directly (even as anonymous sources) but they are not - they are talking
 - to us because they know we protect not only their identity but use what
 - they say in a careful way in our analysis or as sitreps.
 - On the reverse side, if we blacked out every category of our source
 - descriptions and coding it would be silly and make people wonder if we
 - weren't making them up ourselves. We already show a lot of leg by sharing
 - our internal intelligence guidance with our customers - that is sexy and
 - something that makes us unique. I agree we would lose some of our best
 - sources for intelligence if we began publishing what they send us in raw
 - format no matter how carefully we try to disguise their identity.
 - Meredith
 - ----------------------------------------------------------------------
 - From: scott stewart [mailto:[email protected]]
 - Sent: Thursday, October 01, 2009 9:43 AM
 - To: [email protected]; 'Darryl O'Connor'; 'Aaric Eisenstein';
 - 'Peter Zeihan'; 'George Friedman'; [email protected]
 - Cc: 'Grant Perry'; 'Richard Parker'; 'darryl'; 'Meredith Friedman'
 - Subject: RE: INSIGHT - IRAN - Delegation to Geneva - IR2
 - OK, I have taken 24 hours to relax, calm down and think about this
 - concept.
 - Here are my thoughts.
 - 1) This may be a decent marketing idea, but in my opinion it is a terrible
 - intelligence idea. In addition to the point I made yesterday about many of
 - our sources not wanting to be paraded into the spotlight, it is also
 - important to remember that we have sources in places like Iran, Syria,
 - China and Russia who could be traced if we allowed that much of their
 - writings and information to be published in raw form. Allowing an
 - intelligence service to isolate all the source reporting coming from that
 - country would be very attractive to them and they would certainly attempt
 - to determine who we are talking to, and who is talking to us, on a regular
 - basis.
 - We have an ethical responsible to do our best to protect our people - and
 - from a purely selfish perspective if one of our people is identified and
 - then whacked, arrested, or cowed by the authorities into no longer
 - reporting, we can quickly lose an asset that have taken us years to
 - develop. This will hurt our publishing operations, and will not be
 - sustainable in the long run. We need to protect our most valuable -- and
 - in most cases, our most sensitive -- sources for the future of the
 - company.
 - 2) We could do something like this with less-sensitive sources who agree
 - to be published directly, but those less-sensitive sources will lack the
 - sex appeal that Aaric is looking for and that will make this a rather
 - bland product offering.
 - 3) Based on 1 and 2, it is my recommendation that we continue to handle
 - insight as it is. That is, using it to inform our analysis and to make
 - sure our published work remains very strong, and our CIS customers stay
 - informed. We can also continue to use critical pieces of insight directly
 - as the basis for sitreps.
 - I have calmed down from yesterday, but I still feel very strongly that
 - continuing to handle insight as we do is the best course of action for us
 - as an intelligence company.
 - ----------------------------------------------------------------------
 - From: George Friedman [mailto:[email protected]]
 - Sent: Wednesday, September 30, 2009 12:31 PM
 - To: scott stewart; Darryl O'Connor; 'Aaric Eisenstein'; 'Peter Zeihan';
 - George Friedman; [email protected]
 - Cc: 'Grant Perry'; 'Richard Parker'; 'darryl'
 - Subject: Re: INSIGHT - IRAN - Delegation to Geneva - IR2
 - We need to sit down and consider this. Sources we can't use are useless.
 - Promiscuous use of sensitive sources is dangerous. This is an ongoing
 - dilemma of intelligence. Since we aren't journalists there may be ways to
 - deal with this. We need a policy. Stick, please put out your thoughts on
 - this and then we will follow up. In the meantime we fold sensitive
 - intelligence into analyses or sitreps on a case by case basis.
 - Sent via BlackBerry by AT&T
 - --------------------------------------------------------------------------
 - From: "scott stewart"
 - Date: Wed, 30 Sep 2009 12:18:26 -0400
 - To: 'Darryl O'Connor'; 'Aaric
 - Eisenstein'; 'Peter
 - Zeihan'; 'George
 - Friedman';
 - Subject: RE: INSIGHT - IRAN - Delegation to Geneva - IR2
 - This is what I said to Aaric Monday. We really need to protect our people
 - and our sources.
 - ----------------------------------------------------------------------
 - From: Darryl O'Connor [mailto:[email protected]]
 - Sent: Wednesday, September 30, 2009 12:05 PM
 - To: 'Aaric Eisenstein'; 'scott stewart'; 'Peter Zeihan'; 'George
 - Friedman'; [email protected]
 - Cc: 'Grant Perry'; 'Richard Parker'; 'darryl'
 - Subject: RE: INSIGHT - IRAN - Delegation to Geneva - IR2
 - my concern:
 - does the source have website access? let's assume so. would they
 - have the piss scared out of them to see their own words on our website?
 - enough piss scared out of them to not want to be a source anymore?
 - this is not really my area and not trying to horn in on someone else's
 - territory, but i thought it wouldn't hurt to ask the question.
 - over and out.
 - ----------------------------------------------------------------------
 - From: Aaric Eisenstein [mailto:[email protected]]
 - Sent: Wednesday, September 30, 2009 10:55 AM
 - To: 'scott stewart'; 'Peter Zeihan'; 'George Friedman';
 - Cc: 'Grant Perry'; 'Richard Parker'; 'darryl'
 - Subject: FW: INSIGHT - IRAN - Delegation to Geneva - IR2
 - Can we publish the Insight below - redacted on source of course - as a
 - test of the "raw" format as opposed to putting it into an article? It'll
 - be interesting to see what kind of feedback we get on the new format.
 - This Insight as good flavor in its raw form.
 - Aaric S. Eisenstein
 - Chief Innovation Officer
 - STRATFOR
 - 512-744-4308
 - 512-744-4334 fax
 - Follow us on http://Twitter.com/stratfor
 - ----------------------------------------------------------------------
 - From: Peter Zeihan [mailto:[email protected]]
 - Sent: Wednesday, September 30, 2009 10:51 AM
 - To: Aaron Colvin
 - Cc: Secure List
 - Subject: Re: INSIGHT - IRAN - Delegation to Geneva - IR2
 - interesting -- they've put in a clod because they don't think he's smart
 - enough to do anything
 - would hate to be the clod
 - clods are disposable
 - Aaron Colvin wrote:
 - SOURCE CODE: IR2
 - PUBLICATION: Not Applicable
 - SOURCE DESCRIPTION: Tehran-based freelance journalist/analyst who is
 - well plugged into the system
 - ATTRIBUTION: Not Applicable
 - SOURCE RELIABILITY: B
 - ITEM CREDIBILITY: 2
 - SPECIAL HANDLING: Not Applicable
 - DISTRIBUTION: Secure
 - SOURCE HANDLER: Kamran
 - I think the composition is very interesting. Jalili is no seasoned
 - diplomat but he is someone both SL and Sepah could trust since his lower
 - intellectual and political stature makes it less likely that he shows
 - any independent streaks on tactical matters-- as someone like Larijani
 - could have. The other two are career diplomats-technocrats with
 - extensive knowledge of their respective fields. Jalili needs them for
 - advice on legal niceties and for general political considerations. The
 - third negotiator's presence is in indeed interesting. As you have
 - noted, the presence of someone from the Minstry of Economic Affairs
 - serves to show Iran's seriouness in the talks. But it is just for the
 - show as Iran knows that the talks will fail.
 
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