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- Not needing to rely on one industry or client – plus having passive income – helps my peace-of-mind tremendously.
- I would have talked to other colleagues sooner.
- This is a hard one for me. I don’t like to admit failure or weakness.
- It wasn’t until I shared my pain that it started to shift and go away.
- I would have made the hard decision and laid folks off before I went into debt.
- Counterintuitive, I know.
- My need to take care of other people got in the way of necessary self-preservation.
- I didn’t want to make the hard, yucky decision, and it cost me.
- I would have had a more substantial “just in case” nest egg.
- Today, I put money in savings every chance I get.
- Having that additional financial security makes me smile.
- I would have hired a business coach who would help me get out of my head and focus on solutions.
- Isolating myself was probably the biggest mistake I made.
- What If a Recession Hit Tomorrow?
- I’m prepared.
- I could lose every client I currently have, but I’d still be OK for some time.
- Things would suck, yes. But I have a plan B, a plan C – heck, even a Starbucks manager who would hire me on as a barista if the cash got tight.
- I’d be OK if a recession hit. And life would still be happy.
- I’m older and wiser now, and I’m ready for anything.
- How about you?
- The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead
- Smart recommendations to make Google Ads profitable
- Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.
- We all know, it’s no secret.
- Amazon has come to disrupt budgets, raise expectations on conversion rates, and call attention to the quality of what we get for a “click.” (Massive amounts of first-party data is a heck of thing, isn’t it?)
- So, instead of rehashing what we already know about the size of the impact to date, let’s pull back a few more levels and take a bigger picture look at:
- What this means.
- Who is joining the party.
- What you should think about as we head into 2020.
- Amazon isn’t the first or only marketplace to do advertising – this is just a signal of what is to come, the inevitable, cyclical expansion of advertising.
- What we need to do is stop thinking about what is to come in silos and pull our holistic digital butts together. (I want to add other butts, like offline and local, but one thing at a time, eh?)
- One thing I want to call out before I start in with the examples is noting a fundamental difference that I hear a lot of search folks complain about when comparing marketplace advertising platforms and options to search.
- Remember, advertising is second (and sometimes third or fourth) to selling on the marketplace in revenue generation.
- The revenues that a marketplace pulls in from advertising dollars is a fraction of what they pull in from seller fees (category commission rates, ranging from 5%-20% and sometimes as high as 40% of the sale) and store fees (monthly fee).
- Adding advertising revenue is pocket change, relatively speaking.
- They’re just trying to get you to spend a little more.
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