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- Alternative to Amazon SES?
- Hello, I plan to send 10k-20k emails daily but it's hard to get approved by Amazon SES. And accounts with the high limit are kinda expensive. I wanted to ask your best alternative to Amazon SES which i can use for my self-hosted Sendy.
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- Adding links to previously published articles in an attempt to influence Google may backfire. A person reported to me in early 2020 that he purchased links from an existing page
- and his page lost rankings within two weeks.
- Was it the fact that the page was an old existing page that was not updated? Or was it something else?
- It’s hard to say. I’m just putting this information out there for your consideration.
- 2. EDU Discount Link Building
- The offer a discount link building technique can result in a penalty. Don’t do it.
- This is an example of a sketchy link building tactic. Offering something in return for a link is a paid link. Overstock.com was reported to be penalized by Google in 2011 for
- offering discounts to university students in exchange for links.
- EDU Discount Link Building
- Overstock.com apparently was offering university discounts in exchange for links to their product pages. A university published a PDF document with discounts that were intended
- for students.
- Unfortunately for Overstock.com, the document apparently contained the text of the outreach with instructions for how to link to the Overstock.com product pages. The PDF doesn’t
- exist anymore but Archive.org has a snapshot of it here.
- Beware, some SEOs are still recommending discount link building. As you can see from the link above, this tactic violates Google’s guidelines and if that matters to you then don
- ’t do it.
- 3. Free Products Link Building
- This is another variation of a paid link. The interesting thing about this tactic is that it can actually be illegal because it may violate FTC rules against publishing reviews
- that have been paid for with products, samples or other compensation.
- The official guidelines are here: FTC – Guides Concerning the Use of Endorsements and Testimonials in Advertising
- An easy to read FAQ about endorsements is here: FTC – Endorsement Guides: What People Are Asking
- 4. Content Marketing Links
- This is not about guest posting. This is about a different form of content marketing.
- Content marketing is a lot of things. A valid version focuses on publishing articles on one’s own site to establish the site as a thought leader and create a useful resource
- that generates goodwill and links.
- Another version of content marketing is hiring a writer to publish an article on a third party website, with a link to the client from within the article.
- Since you don’t normally make two separate sites for mobile devices and PCs (at least you shouldn’t), your site needs to be optimized for both at the same time. Already a
- conundrum, don’t you agree?
- But here are all the necessary steps.
- Large, easy-to-read text.
- High-quality images with minimum file size.
- Mobile responsive design.
- Low page load time.
- Space between paragraphs of text, links and interactive elements.
- You will need to check your progress at some point. That’s when you should test your site with the Mobile Optimization tool.
- Local SEO Strategy Guide: How to Rank Where It Counts
- Also, try using your site yourself to make the final judgment. Bonus points if you check your site from several devices with different-sized screens.
- Want to Read Steps 13-25?
- There’s still a lot more to local SEO. Download the full guide below and get twice the number of SEO tips, methods, and tactics to help your business grow.
- This guide was made exclusively for WebCEO users. Sign up now and begin 2020 with a winning hand!
- Get your local SEO guide and 17 online SEO tools!
- Be the biggest and baddest.
- Show them who's boss.
- 10 Important 2020 SEO Trends You Need to Know
- It’s time to take our annual look at what’s ahead for SEO professionals in 2020.
- What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020?
- This is the question we ask every year here at Search Engine Journal.
- This year, I asked 58 of today’s top SEO professionals for their thoughts.
- Here are the top 10 trends you need to know in 2020, according to the experts.
- Want all the SEO trends now? Download our new ebook: The Biggest SEO Trends of 2020, According to 58 Experts
- Trend #1: BERT & User-Focused Optimization
- In 2020, the launch of Google’s new BERT algorithm got a lot of attention. Naturally, every SEO professional wants to learn how to optimize for BERT.
- Well, rather than focusing on how to optimize for that specific algorithm, take a page from Kelly Stanze, Search Strategist, Hallmark, who will be focusing on user-focused
- optimization and the technical delivery of content.
- In short, that means reassessing user access points to search and aligning content with that.
- “Look at the mechanics of how something is crawled, indexed, and served in a variety of different search settings,” Stanze said. “With users having more options than ever in
- how they search for things, it’ll be even more important for SEOs to bear in mind the fundamentals of clean architecture and content delivery.”
- With the incorporation of BERT this year into the ranking and featured snippets algorithm, Google has taken a huge leap forward into making search really about intent matching
- rather pure string matching, according to Eli Schwartz, Growth Consultant and Advisor.
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