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JITreviso

NPC - purchase

Jan 25th, 2024
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  1. window.dataLayer = window.dataLayer || [];
  2. window.dataLayer.push({ ecommerce: null });
  3. window.dataLayer.push({
  4.   event: 'purchase',            // name of the event. In this case, it always must be purchase
  5.   ecommerce: {
  6.     currency: 'EUR',
  7.     value: 600.00,                      // order total (price of all products). If you want, it can be only price of all products
  8.     tax: 45.00,                         // tax
  9.     shipping: 10.00,                    // shipping costs
  10.     affiliation: 'Nitro PC',        // affiliation (e.g. affiliate id, name of the store, etc.)
  11.     transaction_id: '12384',            // transaction id
  12.     coupon: 'pcGaming_10%off',          // if coupon was applied to the order, include it here         
  13.    items: [{                           // an array where all currently viewed products must be included
  14.       item_name: 'Avanzado S Bronze',           // insert an actual product name
  15.       item_id: 'SBronze123',                // insert an actual product ID
  16.       price: '545.00',                  // insert an actual product price. Number or a string. Don't include currency code
  17.       item_brand: 'Nitro PC',           // insert an actual product brand
  18.       item_category: 'PC Gaming',           // insert an actual product top-level category
  19.       item_category2: 'Avanzado S',     // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
  20.       item_variant: 'Gaming',               // insert an actual product variant. (Color, style, etc)
  21.       quantity: '1'                     // product quantity. In case of view_item_list, it will usually be equal to 1
  22.   }
  23. });
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