Kicking off their World Cup campaign this week, Budweiser is offering consumers the ultimate FIFA fan guide and experience through their ‘Bud Bot’ chatbot. Navigating from Facebook messenger, the ‘Bud Bot’ can talk to consumers and help them find their nearest bar, order beer to their home and take part in exclusive World Cup quizzes. Additionally, fans can vote for their man of the match during each game, adding a real-time interactive experience. The brand also released its commercial for the campaign, which sees a swarm of Budweiser drones deliver beer to thirsty fans across the globe. The drones are likely to tie into experiential activations at the World Cup- watch this space.