Opinions on Blog Comments (OBL)

Opinions on Blog Comments (OBL)
The outbound links, obviously leaving a blog comment with a link to your site on say a post that has 5 comments - vs one that has say 100+. Saw various ones in ahrefs, just wanted an opinion I guess. I noticed many are leaving many to their money page, but then again some to tier 2. Just wanted peoples opinion on this?
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Google is on record stating that just because something is in a patent or a research paper doesn’t mean it’s in use.

Additionally, the older the patent the higher the possibility that another algorithm was developed that made it obsolete.

That said, we don’t know whether something like this is in use. It’s something to take note of.

This patent is called, Information Retrieval Based on Historical Data.

Google has snapshots of the web, including snapshots of the state of the linking patterns.

The most common and easily detectable mistake is adding a link to an existing webpage.

This patent dates from 2003. Matt Cutts, then head of Google’s spam fighting department, is listed in the patent as one of the authors. That’s a good sign that this patent has

a strong anti-spam component.

The Algorithm That Tracks Link Additions & Removals

Among the various things this patent covered, one of them was tracking changes of links on a webpage:

How many links are added.
How often links are added.
How often links are removed.
This patent covers a wide variety of changes to links on a page and links to a webpage.

Here’s a sample of the things this patent covers.

The section below discusses identifying how new links that are associated with a document are and assigning scores (weights) relative to the newness of those links and then using

those scores to rank a webpage.

26. …assigning weights to the links based on the determined measure of freshness, and scoring the document based, at least in part, on the weights assigned to the links

associated with the document.

27. The method of claim 26, wherein the measure of freshness of a link associated with the document is based on at least one of a date of appearance of the link, a date of a

change to the link, a date of appearance of anchor text associated with the link, a date of a change to anchor text associated with the link, a date of appearance of a linking

document containing the link, or a date of a change to a linking document containing the link.

Now, this section of the same patent discusses issuing penalties.

First, it discusses determining time based link information (claim 54) and in claims 55 and 56, it discusses penalizing rankings based on time related link patterns.

54. A method comprising:

…determining longevity of the linkage data;

deriving an indication of content update for at least one …or more linking documents providing the linkage data; and
adjusting the ranking of the linked document based on the longevity of the linkage data and the indication of content update for the linking document.

The next section (claims 55 & 56) are sub-sections to claim 54 above. The following part describes how Google can alter ranking scores with time based link information:

55. The method of claim 54, wherein the adjusting the ranking includes penalizing the ranking if the longevity indicates a short life for the linkage data and boosting the

ranking if the longevity indicates a long life for the linkage data.

56. The method of claim 55, wherein …adjusting the ranking further includes penalizing the ranking if at least a portion of content from the linking document is considered stale

over a period of time and boosting the ranking if the portion of content from the linking document is considered updated over the period of time.

What that section appears to cover is obtaining links from content that hasn’t been otherwise updated.


When we talk about technical SEO and UX, you have to talk about site speed and page speed.

Dan Taylor, SEO Account Director, SALT.agency, noted that Google has reinvigorated discussions and focus around site speed, with the new Chrome “slow warning badges”, and the

speed reports in Google Search Console.

“This for many will reignite conversations with developers and in some cases lead to systems requiring almost complete redesigns of page templates and reengineering of how

assets are loaded,” Taylor said.

Going further in the technical realm, Aleyda Solis, International SEO Consultant & Founder, Orainti, expects to see a further shift to a more technical SEO ecosystem, fueled by

more JavaScript frameworks usage, PWAs, and a need for SEO automation for bigger websites.

“This already started since a few years ago but has become far more obvious this year,” Solis said. “In 2020, it will only get bigger with the popularization of JS frameworks,

app first businesses that will also more strongly shift to the web due to the benefits of PWAs, and the need for SEO task automation for bigger sites where machine learning with

Python can provide a solution.”

Trend #5: Mobile SEO

Surprised to see mobile SEO as an important 2020 trend? Don’t be. As Wright put it:

“Almost every prospect coming into our shop has a mobile site that is a mess,” Wright said. “To survive in 2020, you need to implement 2017 tactics and fix your mobile.”

What’s that mean?

“Build sites for mobile-first, then make them compatible for desktop,” Kindred said. “That way those sites don’t have to be optimized for speed after launch.

Kris Jones, Founder / CEO, LSEO.com, said if you don’t have a mobile-friendly and mobile-optimized website, you need to take action immediately. You can’t wait any longer.

“All of your online reporting must reflect insights into your mobile performance as a priority,” Jones said. “Instead of visualizing a person sitting at a desktop computer you

have to realize that most of the time people will find your website via a mobile device.”

But mobile SEO doesn’t stop there. Study the mobile SERPs.

“SEOs need to be looking at real, mobile search results, to know what they are up against, what kind of traffic they can expect, and what kind of optimization will actually be

successful at impacting the bottom line,” said Cindy Krum, CEO, MobileMoxie

Trend #6: Structured Data

We know high-quality content will be important in 2020. However, algorithms still don’t fully understand context.

So we need to give search engines “hints” to better understand and deliver results, based on a searcher’s intent, said Jeremy Knauff, CEO, Spartan Media.

“This means structuring the data in a way that helps search engines to better understand not only what is on a page, but also how each element relates to other elements on the

page, and how that page relates to other pages within the website,” Knauff said.

Ultimately, you want to be understood, found by your customers through any channel and be well-positioned to take advantage of future features from Google and other structured

data consumers like Amazon, Facebook, Microsoft, and AI Chatbots, said Martha van Berkel, CEO, Schema App.

“Done right, structured data becomes your marketing data layer,” van Berkel said. “It will allow you to publish your content for any machine/search engine/voice

assistant/chatbot with context to provide service to your customers across any surface and at any moment of interaction.

“Smart SEOs will start leveraging their structured data to enhance their analytics so that they can gauge what part of their content is driving results and use this data to

influence content strategy, marketing strategy, product features and more, across their companies,” she added.

Also, don’t assume that because you marked up all the most common data in early 2020, you are good, said Shelly Fagin, SEO, Highly Searched / Brand Ambassador, SEMrush.

“New types of markup are continuously being added or improved upon,” Fagin said. “I also expect to see a lot more manual penalties related to poor implementations of structured

data. Don’t automatically trust some plugin you’ve installed to structure your data correctly.”

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Trend #7: Entity & Knowledge Graph Optimization

The search of the future increasingly is about real-world objects, said Bill Slawski, Director of SEO Research, Go Fish Digital.

“Google is finding ways to include entity related information in search results through things such as augmentation queries,” Slawski said. “You can optimize entities that your

site is about by doing things such as optimizing those for Google’s Knowledge Graph and making sure that they appear in Knowledge Panels.”

As pointed out by Greg Gifford, VP of Search, SearchLab Chicago, local search is the forefront of entity-based search, so everyone should pay attention to what’s happening in

this space.

“Local SEO has been entity-based for years – you’ve always been able to rank local businesses even if they don’t have a website,” Gifford said. “Google is tracking real-

world visits already and recently received a patent for using ‘quality visits’ as a ranking signal.”

Dixon Jones, Founder, DHJ Ventures, said you need to tie large amounts of your cornerstone content to definite entities, which Google either recognizes or doesn’t. Writing

around semantically close entities helps to better answer user journeys not just through better content, but also content that Google can see will be a good result.

“I think in 2020, internal linking will come to the fore, but again based around things, not strings,” Jones said. “Understanding the unique knowledge graph our web presence

makes will empower us to be able to link those concepts together better within the content under our control, to the benefit of users and crawlers alike.”

Want your brand or business be seen as an entity? Here’s some advice from Alina Benny, SEO & Content Lead, Nextiva:

“If you publish original industry reports, compile new expert advice, and are among one of the dominant voices in the market, Google will start seeing you as an entity,” Benny

said. “It’s these entity-related signals that are going to help you keep ranking.”

Trend #8: Link Building & Brand Building

Want to acquire top-tier links in 2020? Shannon McGuirk, Head of PR and Content, Aira Digital, said it’s time to move link building from the dark ages into a consumer-first

approach for 2020.