Like many other products, WP Fusion came about because I couldn't find anything else that would do what I needed.

I was working as a freelance developer, specializing in learning management systems (LMS) and membership websites. One of my clients had a membership website that used the UserPro plugin, which creates full-feature front-end user profiles and community sites. He wanted every new user registration to be sent to Infusionsoft, an email marketing and sales platform, as a new contact record. There were some plugins at the time that provided a full membership platform connected to Infusionsoft, but nothing that could do the simple job of creating a new contact when a user registered through unaffiliated software.

I had some experience with the Infusionsoft API so I took on the project, and it worked out well. We bundled up that code into a plugin, and offered it up for sale. Soon enough, people started approaching me who weren't using UserPro, but wanted the same functionality. They would want their WooCommerce customers to go to Infusionsoft, for example.

As it began to grow in scope, I realized there could be the potential there for a really awesome product. We also started getting asked why we only supported Infusionsoft when there are so many other customer relationship management (CRM) and marketing automation platforms out there. So about two years into the project, I re-wrote the whole plugin so it could be entirely modular, and we could easily add new CRMs and new plugin integrations. The goal was to let customers connect "anything to anything".