Keyword Competition Analysis Problems

Keyword Competition Analysis Problems
1. When I see only product pages in SERP of my target keyword (best+product) and it has <1000 monthly volume is it a low competition keyword that I can rank easily with relavant content ?
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2. Actually I'm asking,
Can I outrank e-commerce sites like Amazon / AliExpress because they're not relavant to the KW ?

3. What kind of sites(not DA,PA ) in top SERP is a good sign of a low competition keyword ?

First two questions seems to be same.
Sorry for my bad English I cannot translate exactly what I want to know
Bump

With more limited first-party data and growing scrutiny of third-party data, machine learning will make targeting less dependent data collection and more aligned with learning

behaviors of relevant users and others like them.

5 Microsoft Advertising Features You Might Not Know About
With Google’s dominance of the search market, PPC advertisers can easily forget to focus on Microsoft Advertising.

Too often, campaigns are simply copied over from Google Ads with no further thought going into unique configuration for Microsoft Advertising.

The search marketers who win are the ones who put the extra thought into tailoring campaigns for each platform.

Every ad platform has tools that set it apart from others, and users behave differently on each service as well.

In this article, I’ll cover five features you might not know about in Microsoft Advertising, some of which are entirely unique to this platform.

1. Action Extensions

Unique to Microsoft Advertising, action extensions add a call-to-action button beside your ad in search results, linking to the landing page of your choice.

These extensions help your ads stand out and provide additional incentive for the user to click.

Bing Action Extension

To set up action extensions in your account, go to the Ad Extensions tab and choose Action Extensions from the dropdown.

You can now choose to set up extensions at the account, campaign, or ad group level.

Create Action Extension

While you can’t completely customize the copy, Microsoft offers many pre-established text options.

You can also change the language to suit your target audience.

If you want users to try software, you could use “Free Trial.”

If you’re offering a discount, you could use “Coupon.”

To drive people to a physical store location, use “Directions.”

View Action Extensions

Ideally, test multiple extension variants against each other to see what performs best.

Only one will show at a time, and you can review the data on the Ad Extensions tab.

2. Review Extensions

You may recall that Google Ads sunsetted review extensions at the beginning of 2020. Well, these extensions are still alive and well in Microsoft Advertising!

Bing Review Extension

Review extensions allow you feature brand mentions from third-party sites, helping to establish credibility via outside sources.

However, note that you can’t just grab a quote from a review aggregator site like Yelp.

According to Microsoft’s guidelines, “individual consumer reviews” are not allowed, and “reviews may only come from reliable, well-established and trusted sources.”

For instance, say you sell toothbrushes. An article from a dental association site, ranking your toothbrush brand as the top choice for removing plaque, would be a potential fit

for a review extension.

To set up a review extension, go to the Extensions tab and select Review Extensions from the dropdown.

You can then create a review extension at account, campaign, or ad group level.

Now, define the text, select whether it’s an exact quote or paraphrase, add the source, and include the source URL.

Note that the review text and source name combined must not exceed 67 characters.

Finally, once you’ve added the extension, keep checking in to make sure it got approved.

The Microsoft team is fairly selective about approving extensions, so you may need to check with support for clarity if it’s disapproved.

After a review extension is active, you’ll see performance stats appear on this tab.

You can run multiple extensions against each other to compare data here.

3. LinkedIn Profile Targeting

Trying to target B2B professionals?

Test LinkedIn targeting within Microsoft Advertising to help zero in on the right audience.

To add LinkedIn audiences, go to the Demographics tab.

Right above the graph, you’ll see Company, Industry, and Job Function options.

LinkedIn Bing Targeting

You can now select your desired parameters to add at the campaign level.

LinkedIn audiences function strictly as Bid Only for search campaigns.

The campaign will continue to reach anyone searching your targeted keywords, but you can view data for the LinkedIn audiences and add positive or negative bid adjustments based

on performance.

However, when using the Microsoft Audience Network, you can choose between Target and Bid (solely targeting the LinkedIn audiences) or Bid Only.

This choice allows the potential for a display campaign reaching people with a select job function and industry.

4. Competition Tab

Want to keep an eye on how aggressive your competitors are in search?

Often, the landscape in Bing can differ significantly from that on Google, and you should pay attention to the competitive space in both platforms.

Microsoft’s Competition tab offers detailed insight into your top search competitors.

Microsoft Advertising Competition Tab

First, you can see a breakdown of metrics demonstrating how your visibility compared to competitors who showed up for the same search queries.

You can see

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Impression share: Percentage of available impressions each brand received.
Avg. position: Average position of ads in search results (lower numbers are higher positions.
Overlap rate: Percentage of times your brand overlapped with competitors in the SERP.
Position above rate: Percentage of times a competitor’s ad showed up above yours.
Top of page rate: Percentage of times an ad showed above organic search results.
Outranking share: Percentage of times your ad showed higher than a competitor’s ad.
Next, you can see historical data in the graph at the top.

Set the date range back to gauge how aggressively competitors have been bidding over time.

You can also flag date ranges where they stopped bidding, as well as identifying seasonal trends.

In this example, we can see a peak in bidding around January, likely capitalizing on an influx of research for the new year.

5. Experiments

Experiments allow you to test performance between two campaign variants.

While Google Ads has offered Experiments for many years, this feature is new to Microsoft Advertising.

For instance, you may want to test if Target CPA bidding can outperform Manual CPC, so you could keep your original campaign on manual bidding and set the experiment campaign to

use Target CPA.

Or you may want to test if limiting ad scheduling to weekdays 9-5 drives a better CPA than keeping the campaign active all the time.

To access this feature, select the Experiments tab within your account and click “Create Experiment” to start defining your parameters.

First, select the campaign you wish to use as the control.

Microsoft Advertising Experiments