ICP: Outcome A/B

Scheduling Call:

Hi [Client Name]!

[Nice intro]. I'm Maggie and I lead our Interactive Strategy team here at WebFX. [IM] looped me in on your interest in redesigning the website.

Based on the current site and features the ballpark for the redesign is $X-$X.

If you would be interested in pursuing the project, I'd love to set up a short 30-minute discovery call to help finalize the redesign quote.

What to expect from the discovery call:

Cover goals for the redesign
Discuss the current site and any new ideas/functionality you may like to explore
Overview of the redesign process
Answer any questions you may have

Below are some possible times for a call:
[Call times]

Please let me know if any of the above times work for you! Following the call, I will be able to finalize the quote and scope of work.

Thanks!

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Post Call/Send Proposal:

Hi [Client Name]!

Thanks again for taking some time earlier to discuss the redesign. I've put together the finalized quote and proposal for you.
. . . . . . . . .
[Follow-Up Call]
Within the proposal, we have the pricing for the project as well as the full scope of work. We've included all of the deliverables that we felt would be the most beneficial for this upcoming project based on our ongoing strategies. Please review the proposal prior to our next call on [date and time] so we can review any questions you have.

[No Follow Up Call]

Within the proposal, we have the pricing for the project as well as the full scope of work. Please review the proposal and let us know if you have any questions! We've included all of the deliverables that we felt would be the most beneficial for this upcoming project based on our ongoing strategies.
. . . . . . . . .

Custom Redesign Proposal Link: __________________________________________

Some Highlights from the proposal include:

A Dedicated Project Manager to take you through the process
2 Homepage Prototypes
Mobile/Tablet Prototypes
Innerpage Prototypes/Templates Included
Full Site Build in WordPress
2 Rounds of Testing Included
And more!! (Full specs are in the proposal!)

Timeline & Process:

Projects of this size typically take 20-24 weeks, your exact timeline will be laid out by your Project Manager based on the specific project milestones, as well as our projected development availability.

For all Redesigns built by our Interactive Department here at WebFX, we build a template entirely from scratch to fit the individual needs of each of our clients. The time we take through each of our four phases produces a website that is a solution that fits our client's needs on the individual level, backed by a team of industry experts.

Redesign Process One-Sheeter: https://www.webfx.com/clientpoint/services/web-design-process.html

Next Steps!

If you were to sign off on this project today, we could start this project immediately! We have availability right now, this availability estimate is good for 30 days.

If you have any questions for myself or our team, please let me know! I am looking forward to your comments.

Thanks!