"controls":[
      {
         "position":0,
         "controlType":"simple_banner",
         "content":[
            {
               "id":1,
               "image_url":"http...",
               "web_url_demo":"http...",
               "web_url":"http..."
            },
            {
               "id":2,
               "image_url":"http...",
               "web_url_demo":"http...",
               "web_url":"http..."
            }
         ]
      },
      {
         "position":1,
         "controlType":"text_banner",
         "content":[
            {
               "id":3,
               "bg_image_url":"http...",
               "web_url_demo":"http...",
               "web_url":"http...",
               "text":"This is the text that will be shown on the banner above the button",
               "btn_title":"Play now"
            },
            {
               "id":4,
               "bg_image_url":"http...",
               "web_url_demo":"http...",
               "web_url":"http...",
               "text":"This is the text that will be shown on the banner above the button",
               "btn_title":"Play later"
            }
         ]
      },
      {
         "position":2,
         "controlType":"category_carousel",
         "content":[
            {
               "id":5,
               "image_url":"http...",
               "game_url_demo":"http...",
               "game_url":"http...",
               "category_id":3
            },
            {
               "id":6,
               "image_url":"http...",
               "game_url_demo":"http...",
               "game_url":"http...",
               "category_id":3
            }
         ]
      },
      {
         "position":3,
         "controlType":"all_game_categories",
         "content":[
            {
               "order":0,
               "category_id":7
            },
            {
               "order":1,
               "category_id":3
            },
            {
               "order":2,
               "category_id":4
            }
         ]
      }
   ]
}