How can I associate a scriptable Mozilla plugin instance with its NObject?

static NPClass refObject = {
    NP_CLASS_STRUCT_VERSION,
    My_Allocate,
    My_Deallocate,
    NULL,
    My_HasMethod,
    My_Invoke,
    My_InvokeDefault,
    My_HasProperty,
    My_GetProperty,
    NULL,
    NULL,
};

class MyImplClass {
    // Implementation goes here
};

struct MyNPObject : public NPObject {
    MyImplClass *my_impl_instance;
};

// This is just a bit of memory management - Mozilla wants us to allocate our own memory:
NPObject *My_Allocate(NPP inst, NPClass *)
{
    // We initialize the structure in NPP_New() below
    return (NPObject *)malloc(sizeof(MyNPObject));
}

NPError NPP_New( NPMIMEType pluginType, NPP instance, uint16 mode, int16 argc,
             char* argn[], char* argv[], NPSavedData* saved )
{
    NPObject *scriptable_object = npnfuncs->createobject(instance, &refObject);
    npnfuncs->retainobject(scriptable_object);
    MyImplClass *new_player = new MyImplClass();

    instance->pdata = scriptable_object;
    ((MyNPObject*)instance->pdata)->my_impl_instance = new_player;
    return NPERR_NO_ERROR;