Trader Joe's

Build a Brand Like Trader Joe’s by Mark Gardiner

https://www.traderjoes.com/our-story/timeline

https://thenewinquiry.com/joe-cool/

https://priceonomics.com/the-man-who-smuggles-traders-joes-into-canada/

https://www.eater.com/2017/8/9/16099028/trader-joes-products

https://freakonomics.com/podcast/trader-joes/

https://www.kiplinger.com/slideshow/spending/T050-S001-the-best-and-worst-things-to-buy-at-aldi/index.html

https://www.sfgate.com/news/article/Trader-Joe-s-drags-a-pirate-to-court-4736782.php

https://www.traderjoes.com/digin/post/inside-tjs-podcast

https://fortune.com/2010/08/23/inside-the-secret-world-of-trader-joes/

https://www.chowhound.com/food-news/64791/trader-joe-s-exposed/

https://www.healthyway.com/content/crazy-awesome-secrets-you-never-knew-about-trader-joes/

https://www.realsimple.com/food-recipes/shopping-storing/food/trader-joes-secrets

https://www.citylab.com/solutions/2016/03/trader-joes-parking-lots-donald-shoup/475098/

https://www.theatlantic.com/business/archive/2013/03/the-trader-joes-lesson-how-to-pay-a-living-wage-and-still-make-money-in-retail/274322/