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GSC links showing as HTTPS://www. instead of HTTPS://

lyfsy
Feb 24th, 2020
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  1. GSC links showing as HTTPS://www. instead of HTTPS://
  2. So a few days ago I was making some changes to my site and did a wordpress reinstall. This made it so my site was HTTPS://www. instead of HTTPS:// for like 2 days. I have changed it back to HTTPS:// but in Google search console it has finally discovered some links I have built, unfortunately in GSC it says the linking page is HTTPS://www. instead of HTTPS:// however all the links that have been built are to HTTPS:// so im not quite sure what to do here. I resubmitted the sitemap but that hasnt seemed to work. any help would be appreciated. thanks
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  14. also, does this affect SEO at all?
  15.  
  16. “The search system ranks the resources based on their relevance to the query and importance and provides search results that link to the identified resources, and orders the search results according to the rank.”
  17.  
  18. The results shown are responsive to a query, and the search engines look at features of a webpage that query may appear upon and other aspects of that query, and possibly other information when determining search scores for the resources that appear in SERPs.
  19.  
  20. But most patents describe a problem that they report upon, and that problem explains the need for a patent to have been written, with an invented process that might address that problem.
  21.  
  22. Sometimes a patent will also tell us about the state of the technology at the time that patent was also written. Here is the problem, and the state of the technology as described in the summary section of the patent:
  23.  
  24. “Typically the search operation implements a robust search algorithm that performs well over a wide variety of resources. However, sometimes particular features for a particular query and a particular set of resources may be quite important in determining the search scores for the resources, while for other queries the particular features may be much less important. For example, for a particular query with certain terms, the presence of those terms in the resources may have a very strong impact on the search scores for the resources; conversely, for another query with different terms, the relative importance of the resources in an authority graph may have a much stronger impact on the search scores than the presence of query terms in the resources.
  25.  
  26. However, the relative importance of particular features for particular queries and resources is often difficult, if not impossible, to predict a priori.”
  27.  
  28. What these changes to features a page is ranked upon may mean is that in response to them, sometimes Google might adjust search features and rescore resources after a while.
  29.  
  30. The process behind the patent can include:
  31.  
  32. Receiving data that indicates resources identified by a search operation that are responsive to a query and ranked according to a first-order, each resource having a corresponding search score by which the resources are ranked in responsiveness to the query relative to the other resources identified by the search operation as being responsive to the query, wherein the search operation scores each of the resources based, in part, on features of the resource and the query, selecting a set of the resources.
  33. Determining, from the SERPs and for each of the features of the resources and the query, an impact measure that measures the impact of the feature on the ranking of the resources that belong to the set.
  34. Re-scoring the resources for the query in the SERPs based, in part, on the impact measures and ranking the set of resources according to a second-order that is different from the first order.
  35. Providing, to a searcher in response to the query, search results according to the second-order, each search result identifying a corresponding resource.
  36. adjusted search features
  37.  
  38. Many patents include a section in their summary that lists what they refer to as “advantages” for using the process described in the patent. They are a forecast of what the expected outcome of the patent might be.
  39.  
  40. For this patent the expected advantages include:
  41.  
  42. Search operations may be adjusted to compensate for emergent phenomena that affect resource scoring.
  43. Those adjustments may be determined at query time so that the foundational search operation need not be adjusted, and thus foundational search operation be built on known priors.
  44.  
  45. Google’s wording – “starting” September 30 – makes it sound as though the metric will be gradually removed from peoples’ accounts.
  46.  
  47. As a result of the average position metric getting removed, the following features will also be disabled:
  48.  
  49. Rules using average position
  50. Custom columns using average position
  51. Saved reports that filter on average position
  52. Saved filters with average position
  53. Lastly, Google notes that the average position metric will be removed from saved column sets, saved reports that use the average position column, and scorecards that use average position.
  54.  
  55. Why is Google Ads Removing the Average Position Metric?
  56.  
  57. Google is removing average position after introducing two new metrics that provide a clearer view of where ads actually appear in a SERP.
  58.  
  59. Those metrics include absolute top impression and top impression. Absolute top refers to the very first position in a SERP, while a top impression refers to any position within the top set of paid listings.
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