Disavow bad links causing problem?

Disavow bad links causing problem?
I found on a site a lot of backlinks auto generated with a software that causing ranking problem, the backlinks made with Specific Keyword anchor text.
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If i disavow those links would it help or should i create new links with Brand/Naked url anchor text?
If the backlinks look spammy, disavow them ASAP.
You should do both. Disavow the bad links and build more high quality links with brand/naked url.

Based on my own experiences, disavowing won't cause problems.
Disavow links is not sufficient, you must create more relevant backlinks. Create anchor text with your brand for example

Reviewing how long tail, non-product and non-brand queries match to keywords will indicate changes in how Google interprets context.

Having consistent and meaningful presence on non-branded keywords will be critical here. Without it, paid search campaigns will not sufficiently tap into user search activity and will not be able to act as a sufficiently strong barometer of changing user intent.

Initial results have shown a rise in long-tail non-brand queries longer than five words, both in Impressions and Clicks. This is definitely a space to watch, particularly as many of these long queries are turning out to be net new searches.

Looking into the Future of PPC

It is still relatively early since BERT rolled out and trends usually need a bit longer to materialize.

If the growth in and mapping to phrases longer than five words continues, there will be an opportunity to mine for new keywords and expand current ad groups.

However, if possible, it is best to create new ad groups for these newly identified terms.

As many of them are net new and indicative of signals that were not previously identified, existing paid search campaign structure may well not be a good fit for setting up these new terms.

Based on Google’s initial direction, BERT has a lot of potential to searchers through better context and richer user experience.

However, let’s not forget that paid search ads play a key part with the SERP.

As the search landscape evolves to better align with user intent, I would invite you to see how BERT helps paid search practitioners to build efforts that better tap into user intent signals.

Do These 3 Things Before Google Changes How Keyword Match Types Work
Google announced another round of updates to how close variants will work.

Queries with the same meaning could already trigger ads for exact match keywords as of September 2018. But now, close variants with the same meaning may also affect phrase and broad match modified keywords.

Google expects advertisers to see around a 3 to 4% lift in clicks and impressions on the affected keywords with 85% of those being incremental for the account.

Because advertisers’ ads may now trigger for a broader variety of queries, I recommend three actions to ensure your account is well-positioned to take advantage of the incremental leads while reducing exposure to risks from less relevant queries.

1. Automate Bidding so Low-Quality Close Variants Won’t Overspend

When your ad starts appearing for new close variants of your keywords, don’t pay more than you should for this new traffic.

Close variants introduce a new layer of complexity to bid management so it’s a good reason to evaluate whether your bidding strategy is still the best one.

I’ve made the case before and I’ll say it again: nobody should be managing bids manually.

This is another nail in the coffin for manual bid management.

Simply put, with the level of complexity involved with targeting and bidding, it’s near-impossible for a person to manage bids manually and do it as well as an automated system.

The current round of changes to close variants may not require you to change how you manage accounts. However, it may amplify the potential downside if you aren’t already carefully managing queries.

There is no longer a match type that allows total control over the exact words that must be in the query for an ad to show. So keyword bids now apply to potentially tens or hundreds of variations of that keyword.

Regardless of how closely the query is related to the keyword, the manual bid is taken from the keyword, and a highly relevant query will get the same bid as a much less relevant one.

This is bad if you care about conversions, CPA, ROAS, and profitability.

What advertisers need to achieve the best results is the tightest level of control possible. In this case, the ability to factor in each unique query in every auction to determine the correct bid.

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