<div class="ribbon"><span>Sale</span></div>

$("#items").on("click", "img", function () {
    var path = $(this).attr('alt');
    if (path != "none") {
        $('#model-image-img').attr('src', path);
        $('#model-title').text($(this).attr('data-title'));
        $('#model-image').modal('show');
    } else {
        return false;
    }