(function($){
 $.fn.jTruncate = function(options) {

 var defaults = {
 length: 680,
 minTrail: 10,
 moreText: "- РАЗВЕРНУТЬ -",
 lessText: "",
 ellipsisText: "...",
 moreAni: "",
 lessAni: ""
 };

 var options = $.extend(defaults, options);

 return this.each(function() {
 obj = $(this);
 var body = obj.html();

 if(body.length > options.length + options.minTrail) {
 var splitLocation = body.indexOf(' ', options.length);
 if(splitLocation != -1) {
 // truncate tip
 var splitLocation = body.indexOf(' ', options.length);
 var str1 = body.substring(0, splitLocation);
 var str2 = body.substring(splitLocation, body.length - 1);
 obj.html(str1 + '<span class="truncate_ellipsis">' + options.ellipsisText +
 '</span>' + '<span class="truncate_more">' + str2 + '</span>');
 obj.find('.truncate_more').css("display", "none");

 // insert more link
 obj.append(
 '<div class="b-read-all m-collapsed" align="center">' +
 '<a href="#" class="truncate_more_link">' + options.moreText + '</a>' +
 '</div>'
 );

 // set onclick event for more/less link
 var moreLink = $('.truncate_more_link', obj);
 var moreContent = $('.truncate_more', obj);
 var ellipsis = $('.truncate_ellipsis', obj);
 moreLink.click(function() {
 if(moreLink.text() == options.moreText) {
 moreContent.show(options.moreAni);
moreContent.css("display", "inline");
 moreLink.text(options.lessText);
 ellipsis.css("display", "none");
$(this).parent().removeClass('b-read-all m-collapsed');

 } else {

 }
 return false;
 });
 }
 } // end if

 });
 };
 })(jQuery);