diff --git plugins/FeedsCommerceProductProcessor.inc plugins/FeedsCommerceProductProcessor.inc
index 73430c6..f8caa14 100644
--- plugins/FeedsCommerceProductProcessor.inc
+++ plugins/FeedsCommerceProductProcessor.inc
@@ -50,7 +50,9 @@ class FeedsCommerceProductProcessor extends FeedsProcessor {
    * Save a product.
    */
   public function entitySave($entity) {
-    commerce_product_save($entity);
+    if (!($this->config['create'] == 0 && isset($entity->is_new))) {
+      commerce_product_save($entity);
+    }
   }

   /**
@@ -69,6 +71,7 @@ class FeedsCommerceProductProcessor extends FeedsProcessor {
     return array(
       'product_type' => $type,
       'author' => 0,
+      'create' => 0,
     ) + parent::configDefaults();
   }

@@ -98,6 +101,14 @@ class FeedsCommerceProductProcessor extends FeedsProcessor {
       FEEDS_SKIP_EXISTING => 'Do not update existing products',
       FEEDS_UPDATE_EXISTING => 'Update existing products',
     );
+    $form['create'] = array(
+      '#type' => 'checkbox',
+      '#title' => 'Create new commerce products',
+      '#description' => t('When a product doesn\'t exist should we create a new product?'),
+      '#default_value' => $this->config['create'],
+      '#weight' => 0,
+    );
+
     return $form;
   }