On the contrary, can we say that “Design in the White Cube” posters go against this rationalization of the colour use? On the one hand indeed the colours are still vivid/saturated but on the other hand the posters use a slightly richer set of colours (five instead of two: green, red, purple, black, blue). Luna Maurer’s project “Living Agenda” can be seen to support this view: the author informally declared during the presentation she gave in 2008 to the media design students of the Piet Zwart Institute, that she decided to order tape from USA because the range of available colours there was larger. She could have used primary colours easily available on the local market, like modernists would have probably done, but contrary to the modernists who were reducing the number of colours she was looking for increasing it.