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- window.dataLayer = window.dataLayer || [];
- window.dataLayer.push({
- event: 'purchase', // name of the event. In this case, it always must be purchase
- ecommerce: {
- currency: 'ARS',
- value: 135.499, // order total (price of all products + shipping)
- tax: 1250, // tax
- shipping: 3000, // shipping costs
- affiliation: 'Whirlpool', // affiliation (e.g. affiliate id, name of the store, etc.)
- transaction_id: 'abc123', // transaction id
- coupon: '5%Off_popUp', // if coupon was applied to the order, include it here
- items: [{ // an array with a product that was clicked
- item_name: 'Heladera No Frost Whirlpool', // insert an actual product name
- item_id: 'WRA09R3+WMS20AS', // insert an actual product ID
- price: '132.499', // insert an actual product price. Number or a string. Don't include currency code
- item_category: 'Refrigeración', // insert an actual product variant
- item_category2: 'Heladeras', // insert an actual product variant
- item_brand: 'Whirlpool', // insert an actual product price
- item_variant: 'Compacta', // insert an actual product variant
- item_variant: 'Blanco', // insert an actual product variant
- item_variant: '374lts', // insert an actual product variant
- item_variant: 'Freezer Superior', // insert an actual product variant
- item_variant: 'Inverter', // insert an actual product variant
- item_list_name: 'Search results', // insert the name of the list where the product is currently displayed
- item_list_id: 'search_results_home', // insert the list id where the product is currently displayed
- index: 1, // insert product's position in that list
- quantity: '1' // product quantity. In this case, it will usually be equal to 1
- }]
- }
- });
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