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JITreviso

ga4_eec | purchase_whirlpool

Oct 17th, 2022 (edited)
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  1. window.dataLayer = window.dataLayer || [];
  2. window.dataLayer.push({
  3.   event: 'purchase',            // name of the event. In this case, it always must be purchase
  4.   ecommerce: {
  5.     currency: 'ARS',
  6.     value: 135.499,                       // order total (price of all products + shipping)
  7.     tax: 1250,                          // tax
  8.     shipping: 3000,                 // shipping costs
  9.     affiliation: 'Whirlpool',      // affiliation (e.g. affiliate id, name of the store, etc.)
  10.     transaction_id: 'abc123',           // transaction id
  11.     coupon: '5%Off_popUp',          // if coupon was applied to the order, include it here          
  12.     items: [{                           // an array with a product that was clicked
  13.       item_name: 'Heladera No Frost Whirlpool',           // insert an actual product name
  14.       item_id: 'WRA09R3+WMS20AS',              // insert an actual product ID
  15.       price: '132.499',                   // insert an actual product price. Number or a string. Don't include currency code
  16.       item_category: 'Refrigeración',             // insert an actual product variant
  17.       item_category2: 'Heladeras',             // insert an actual product variant
  18.       item_brand: 'Whirlpool',            // insert an actual product price
  19.       item_variant: 'Compacta',             // insert an actual product variant
  20.       item_variant: 'Blanco',             // insert an actual product variant
  21.       item_variant: '374lts',             // insert an actual product variant
  22.       item_variant: 'Freezer Superior',             // insert an actual product variant
  23.       item_variant: 'Inverter',             // insert an actual product variant
  24.       item_list_name: 'Search results', // insert the name of the list where the product is currently displayed
  25.       item_list_id: 'search_results_home',   // insert the list id where the product is currently displayed
  26.       index: 1,                         // insert product's position in that list
  27.       quantity: '1'                     // product quantity. In this case, it will usually be equal to 1
  28.     }]
  29.   }
  30. });
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