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- Click to expand...
- Like any tool, if you know how to use it effectively, then it can be effective.
- 14. Widget Links
- Widget links are one of the oldest forms of scaled link building.
- Many years ago in the early 2000s, the top ranked site for Mesothelioma was a lawyer site that distributed visitor counters for universities to use at the bottom of their
- webpage.
- Placing the page counter code resulted in a link to the lawyer site. It worked for years and then it stopped working.
- When WordPress gained popularity many people started using other forms of useful widgets for people to add to their sites.
- Plugins for things like a weather display, news, RSS feeds and other useful functions were created so that they resulted in a link back to someone’s site.
- Google formally published a blog post to warn against this technique.
- 15. Press Release Link Building
- Press releases are useful for announcing important news about a business. The value is in a news organization publishing a news story based on the press release.
- The value is not in the links embedded in the press release. Sites that syndicate press releases tend to be of low quality.
- Google may also choose to ignore the links in duplicate content because it’s painfully obvious that links in duplicate content do not represent the quality of being a true link
- signal.
- Google’s John Mueller is on record as stating that press release links are something Google tries to ignore.
- So if common sense and logic aren’t enough to convince you that is a low-quality tactic, then perhaps a Googler’s statement will.
- 16. Profile Link Building
- As the moderator of the Link Building Forum at WebmasterWorld and being friends with many forum owners, I can tell you right now that online community administrators know about
- link builders who sign up to a forum in order to drop a link from their profile.
- Just don’t. It’s a low-quality link with zero context and zero relevance. It’s not a true link.
- Many businesses fool themselves into thinking that, because their products or services are available to a worldwide market, there’s no benefit in specifically doing well in the
- region where they are located. This is often a mistake.
- At its core, local SEO is about two things:
- Placing your site in the most visible spots in local search.
- Gaining your target audience’s trust.
- And both are perfectly within your reach.
- So, is your mind ready for some work? Have you armed yourself with high-quality SEO tools?
- Let’s do it, then.
- 1. Use Local Keywords
- Normal search can be described as “find me this thing”. Local search adds an extra component: location.
- Users tell the search engines “find me this thing in this place”, and all other places are recognized as irrelevant and filtered from the results.
- What remains?
- Results that are relevant since they are about that thing in that place.
- And because websites rely on keywords to be found via search queries, you can imagine that not just any keywords will do. They will need that extra component.
- Examples of local search-friendly keywords:
- Buy bicycle in London
- Bicycle store near me
- Bicycle store near The Ritz
- Closest bicycle store
- You can also try to include local jargon in your keywords. It’s a way to localize them without explicitly naming the place.
- That’s how local keywords are different from normal keywords.
- What else do you need?
- A way to pick the best from the lot.
- There are two major factors.
- Search volume: The number of monthly searches by users. The higher this number, the more users you can potentially attract through search engines, so aim as high as you can.
- Search intent: A good keyword clearly represents what the users are trying to find. Local keywords are already more specific about that thanks to including a location, but you
- can increase your chances to attract the users you need by doubling down on details. Compare these two keywords: “buy bicycle in London” and “buy mountain bike in London”.
- Adding an extra detail signals to potential customers that you have exactly what they want.
- Now, with all of the above in mind, all that’s left to do is find the best local keywords for your site. There is a keyword finding tool that can do just that: Keyword
- Suggestions.
- Local SEO Strategy Guide: How to Rank Where It Counts
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