Producing content from a pub was a challenge that needed to be addressed Without disrupting content timelines and quality we needed to ensure brand consistency and DMC.
We employed a production line system that ensured we met our deliverables. Detailed below.
Process took approx 2 - 3 minutes from content shot to live.

GRAPHIC to be produced for the below.

Will Greenwood + Guest on camera
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Diageo and Verve directing content
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Karma shoot footage
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Goes to editing desk
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Diageo / Verve / Karma decide what makes the cut
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Copy and visuals DMC’d by Diageo
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Verve publish to Twitter
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iProspect / Carat apply media spend