How can I make my regex match the first pattern instead of the last?

# my regexp matches from the bottom to the top but I'd like it to replace from the top down
local $/=undef;
my $DataToParse = <DATA>;
my $item = "SeaMonkeys";
my $catNum = "SMKY-1978";
my $maxInstancesToReplace = 2;
parseData();
exit();

sub parseData {
    for (my $counter = 0; $counter < $maxInstancesToReplace; $counter++) {
    	# Stick in a temporary text placeholder that I will replace later after more processing
    	$DataToParse =~ s/(.+)sELEMENTs(.+?)s(Item := "$item".+?CatalogNumber := "$catNum.+?END_ELEMENT(.+)/$1 ***** Found $2's $catNum $item. (counter: $counter) *****$3/s;
    }
    print("Here's the result:n$DataToParsen");
}

__DATA__
    ELEMENT Kurt (Item := "BrightLite",
                  ItemID := 29,
                  CatalogNumber := "BTLT-9274",
                  Vendor := 100,
    END_ELEMENT

    ELEMENT Mick (Item := "PetRock",
                  ItemID := 36,
                  CatalogNumber := "PTRK-3475/A",
                  Vendor := 82,
    END_ELEMENT

    ELEMENT Kurt (Item := "SeaMonkeys",
                  ItemID := 12,
                  CatalogNumber := "SMKY-1978/E",
                  Vendor := 77,
    END_ELEMENT

    ELEMENT Joe (Item := "Pong",
                 ItemID := 24,
                 CatalogNumber := "PONG-1482",
                 Vendor := 5,
    END_ELEMENT

    ELEMENT Shane (Item := "SeaMonkeys",
                   ItemID := 1032,
                   CatalogNumber := "SMKY-1978/E",
                   Vendor := 77,
    END_ELEMENT

    ELEMENT Kurt (Item := "Battleship",
                  ItemID := 99,
                  CatalogNumber := "BTLS-5234",
                  Vendor := 529,
    END_ELEMENT

    ELEMENT Mick (Item := "SeaMonkeys",
                  ItemID := 8,
                  CatalogNumber := "SMKY-1978/F",
                  Vendor := 77,
    END_ELEMENT

    ELEMENT Frank (Item := "PetRock",
                   ItemID := 42,
                   CatalogNumber := "PTRK-3475/B",
                   Vendor := 82,
    END_ELEMENT

    ELEMENT Joe (Item := "SeaMonkeys",
                 ItemID := 8,
                 CatalogNumber := "SMKY-1979/A",
                 Vendor := 77,
    END_ELEMENT

my $re=qr/sELEMENTs(.+?)s(Item := "$item".+?CatalogNumber := "$catNum.+?END_ELEMENT/;

my $re=qr/sELEMENTs(.+?)s(Item := "$item".+?CatalogNumber := "$catNum.+?END_ELEMENT/;

sub parseData {
    my $re=qr/sELEMENTs(.+?)s(Item := "$item".+?CatalogNumber := "$catNum.+?END_ELEMENT(.+)/;
    foreach my $counter (0..$maxInstancesToReplace) {
      # Stick in a temporary text placeholder that I will replace later after more processing
      $DataToParse =~ s/$re/ ***** Found $1's $catNum $item. (counter: $counter) *****$2/s;
    }
    print("Here's the result:n$DataToParsen");
}