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lyfsy
Feb 26th, 2020
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  1. Youtube Comment
  2. How to comment like this http://prntscr.com/opdns8 anyone know? please tell me. thanks
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  14. If you use a CLEAN (non-spammed) account, it's actually easy. The problem is once you get flagged.
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  16. See here: http://prntscr.com/oprxl0
  17.  
  18. We relied on the sensibilities of humans to not eliminate the more generic earlier searches even though they might show up in Google Ads as having driven no conversions.
  19.  
  20. Human Failsafes for Bad Attribution Data Don’t Work With Automation
  21.  
  22. But now, PPC is getting more automated every day. You might decide to test smart bidding where Google sets the CPC based on a target CPA goal or you might use a rules-based approach like with Optmyzr’s Rule Engine to find expensive keywords that aren’t driving conversions.
  23.  
  24. The problem is that most of these automations use conversion data to do their job.
  25.  
  26. It Wasn’t All About Me
  27.  
  28. I had loyal vendors/friends who worked with me. Folks who helped me build my business and put up with my weirdness.
  29.  
  30. Suddenly, I had to choose between the ability to pay my operational expenses – and the ability to pay my people. It was a horrible choice.
  31.  
  32. Short-term, I decided to burn through my savings and go into debt because I didn’t want to hurt the folks who worked with me. Sure, the credit card bills were piling up – but, I figured things would turn around any minute and go back to normal.
  33.  
  34. Little did I know that life had a new normal in store. And that credit card debt kept piling up.
  35.  
  36. When the workweek from hell happened – the week that every one of my clients had been let go and I had zero business – I had to face facts.
  37.  
  38. I had to let everyone go.
  39.  
  40. I don’t remember the conversation – my mind blanked it out. I do remember a lot of crying. And a deep, deep depression and fatigue that I’ve never felt before or since.
  41.  
  42. I was shattered.
  43.  
  44. But It Felt Like It Was All About Me
  45.  
  46. I thought I was the only person I knew going through hard financial times – and my colleagues were all doing great.
  47.  
  48. I thought I was the biggest asshole in the world for having to lay off a loyal team.
  49.  
  50. I thought my business acumen – something I had always relied on – was irretrievably broken.
  51.  
  52. I thought I had miscalculated the last 10 years of my life and made a terrible career mistake.
  53.  
  54. My bank account was dwindling quickly, and I had no idea what to do.
  55.  
  56. That’s when I took myself off the conference circuit so I could save money.
  57.  
  58. It’s also about the time I started thinking I was a total and complete failure.
  59.  
  60. So, I took my hands off the wheel and gave up.
  61.  
  62. I’d spend half my day in bed, watching “The People’s Court” reruns.
  63.  
  64. The other half of the day, I’d aimlessly surf Google and pretend that I was working.
  65.  
  66. I’d tell anyone within earshot that “I was fine, and business is great” – and then I’d go home and beat myself up for being a fraud.
  67.  
  68. (As a side note – I got married during this time because life was so shitty, I wanted something happy to happen.)
  69.  
  70. I did everything I could to bring money in the door. That meant slashing my prices. A lot.
  71.  
  72. Sometimes, I was getting paid entry-level copywriter amounts. That hurt.
  73.  
  74. I rationalized that some money was better than none, so I took what I could get.
  75.  
  76. But I still felt like I was doing everything horribly wrong. Sure, I knew that the recession was happening to everyone. But it still felt like it was all my fault.
  77.  
  78. It wasn’t until a somewhat…lubricated…discussion with other search friends that I realized I wasn’t the only one going through this. Other people had to get out of the industry, take side jobs, or even move back in with their parents.
  79.  
  80. Those talks gave me the perspective I sorely needed.
  81.  
  82. I realized I was one of the lucky ones. I had a good life and a husband who loved me. Whatever happened would be OK.
  83.  
  84. I Had No Idea How Lucky I Was
  85.  
  86. Today, 10 years later, I look back at the recession and see it as a gift – not as a punishment.
  87.  
  88. You see, right before the recession, a doctor had warned me about my always-on lifestyle. She gave me the choice of taking a vacation immediately or checking myself into the hospital.
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