Include Maven profile name in assembly-plugin built (with dependencies) jar
<plugin>
    <artifactId>maven-assembly-plugin</artifactId>
    <version>2.2.2</version>
    <executions>
        <execution>
            <id>jar-with-dependencies</id>
            <phase>package</phase>
            <goals>
                <goal>single</goal>
            </goals>
        </execution>
    </executions>
    <configuration>
        <descriptorRefs>
            <descriptorRef>jar-with-dependencies</descriptorRef>
        </descriptorRefs>
        <finalName>ws-client</finalName>
        <appendAssemblyId>false</appendAssemblyId>
        <archive>
            <manifest>
                <mainClass>Example</mainClass>
            </manifest>
        </archive>
    </configuration>
</plugin>

<finalName>${project.artifactId}-${lane}</finalName>

<profiles>
    <profile>
        <id>DEV</id>
        <properties>
            <lane>DEV</lane>
        </properties>
    <profile>
</profiles>

<finalName>${project.artifactId}-${lane}</finalName>

mvn -Dlane=DEV|STAGE|PROD

<profile>
  <id>DEV</id>
  <activation>
    <property>
      <name>lane</name>
      <value>DEV</value>
    </property>
  </activation>
  <build>
    // rest of the profile
</profile>