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[Help] What are the user intent for "review" type of keyword

Jul 2nd, 2020
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  1. [Help] What are the user intent for "review" type of keywords ?
  2. I made my whole Amazon website around the "review" keywords only.
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  14. Example -->> [ brand ] [ product ] reviews , Philipps electric shaver reviews .
  15. And for these keywords, I make my article like this "10 Best Selling Phillips electric shaver reviews"
  16. But what I am getting here is something bad. My conversion rate is quite low 2-3% and lots of product people purchase are random stuff, not the product I am promoting.
  17. My Bounce Rate is also high,
  18. A good amount of people visit my site and just gets off under 5 sec (I am feeling very bad for this).
  19. My content is also decent.
  20. So, I am kinda confused that what I am doing wrong here ?
  21. For review keywords like these [ brand ] [ product ] review]
  22. Am I getting the user intent wrong?
  23. What users are looking for?
  24. What They want me to answer. Do they want to know about the brand or only about the quality of product from the brand ? Or do they want reviews of the 5-10 best selling product models from the brand?
  25. It is really confusing me at this time. How you guys structure your content for review type of keywords (like these [ brand ] [ product ] review) ?
  26. Please help I don't want to mess all things up again.
  27. Look at the sites that are ranking at the top of Google for those search terms. Compare your content to theirs and spot the differences. Then try to make yours better.
  28.  
  29. It can be anything, your design, your content, and messy formatting, site load time. Nothing wrong with review type keyword, I am using them too.
  30.  
  31.  
  32. What is your "high" bounce rate and how are you tracking it?
  33. Avg time spent around 5s looks bad
  34. No you got it wrong. Avg time is around 1+ minute , I said some people come and gets off within 5 seconds. It looks like the visitor did not find the thing he was looking for but I don't know what he/she was looking for at the first place.
  35.  
  36. How expensive are the products you're pushing?
  37. What is your "high" bounce rate and how are you tracking it
  38. Products are not expensive at all below $100, the highest bounce rate 90%
  39.  
  40. I am using them too
  41. How you structure your content ?
  42. No you got it wrong. Avg time is around 1+ minute , I said some people come and gets off within 5 seconds. It looks like the visitor did not find the thing he was looking for but I don't know what he/she was looking for at the first place.
  43.  
  44. Products are not expensive at all below $100, the highest bounce rate 90%
  45.  
  46. How you structure your content ?
  47. What are you using to track bounce rate? GA or Statcounter? Statcounter will count anyone as a bounce that does not visit a 2nd internal page even if they stay on the 1st page for 30 min.
  48. I am using Google Analytics, according to your opinion how to should I structure my article ? my structure is like this:
  49. {Start}
  50. Heading
  51. 1 short paragraph about the brand.
  52. [Table Of Content]
  53. 2 short paragraph about the product
  54. [ Product Reviews Start ]
  55. ''
  56. ''
  57. [ Product Reviews End ]
  58. 2-3 paragraph about the experience with the product.
  59. {END}
  60. This is my content structure, Do I need to change something? How you arrange yours. Is their anything I need to mention on products to see some more clicks and conversions?
  61.  
  62. Is your site appealing design wise?
  63. How are you structuring your content?
  64. In my experience, when it comes to review keywords, either you can convince the user to head to Amazon directly or they'll end up looking for more thorough reviews on other websites. Also, try not to sound too sale-sy. Don't bluntly praise the products. Present everything, from pros to cons, for the user to feel the genuinely and to believe that you're truly reviewing the products, not trying to stuff them down their throat.
  65. If you’re one of those guys who puts a 1000+ word article to answer a basic question.... it’s time to stop.
  66. Customers want a review table. Then from that review table, a link to a dedicated review page and a link to the Amazon product.
  67. These Amazon sites with table of contents and 1000+ word article without a table of the best products are pure cancer.
  68. Give the customer a table of the best products. Then link to a review on your site along with an affiliate link.
  69. You can have your article under the table, but, make sure you have a table.
  70.  
  71. Set up HotJar. People here very rarely talk about optimizing your pages for your customers, it's always about (What does Google want, What's best for Google etc). Well, the thing is, sometimes what is great for Google, isn't great for your customers. Install Hotjar, setup a heat map for your pages, monitor your visitors live, try to pinpoint where you are losing your customers.
  72. Change up your page, run a new heat map, watch the recordings again, and you'll slowly improve the page for your customers.
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