test.kml

<?xml version="1.0" encoding="UTF-8"?>
<kml xmlns="http://www.opengis.net/kml/2.2">
  <Document>
    <Placemark>
      <name>CDATA example</name>
      <description>
        <![CDATA[
          <h1>CDATA Tags are useful!</h1>
          <p><font color="red">Text is <i>more readable</i> and
          <b>easier to write</b> when you can avoid using entity
          references.</font></p>
        ]]>
      </description>
      <Point>
        <coordinates>102.595626,14.996729</coordinates>
      </Point>
    </Placemark>
  </Document>
</kml>