Market Intelligence - Martin Callingham

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In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.Author: Callingham, Martin Publisher: Kogan Page Illustration: N Language: ENG Title: Market Intelligence Pages: 00192 (Encrypted PDF) On Sale: 2004-06-28 SKU-13/ISBN: 9780749442019 Category: Business & Economics : Marketing - Research