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GA UA Product Impressions

Jul 5th, 2022
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  1. <script>
  2. window.dataLayer  = window.dataLayer || [];
  3. window.dataLayer.push({
  4.     'event': 'eec.productImpression',       // name of an event. In this case, always stays as eec.productImpression
  5.     'ecommerce': {                          // ecommerce object. This is the essential part of tracking. New EE data must always be pushed to this object
  6.         'currencyCode': 'GBP',              // the currency which is currently set by a visitor                      
  7.         'impressions': [                    // type of an ecommerce action. In this case, always stays as impressions
  8.          {
  9.             'name': 'Citizen - SUPER TITANIUM. MODEL: AW0060-11P',      // name of a product that is displayed. Always include it.
  10.             'id': 'CIT30283',               // id of a product. Always include it.
  11.             'price': '330.00',              // price of a product
  12.             'brand': 'Citizen',             // brand/vendor of a product
  13.             'category': 'Watches',          // category of a product
  14.             'variant': 'Silver',            // product variant. If there are no variants, exclude this key from the dataLayer.push
  15.             'list': 'main',                 // name of a product list. See all the possible list names in the specification
  16.             'position': '1'                 // number of a position (in which a product was visible at that time)
  17.         },          
  18.          {
  19.             'name': 'Citizen - BUSINESS CLASS. MODEL: BC0099-11Z',      
  20.             'id': 'CIT30288',    
  21.             'price': '290.00',
  22.             'brand': 'Citizen',
  23.             'category': 'Watches',
  24.             'variant': 'Silver',      
  25.             'list': 'main',
  26.             'position': '2'     }]
  27.     }
  28. });
  29. </script>
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