Planned PRE match content

In the run up to each game we identified key moments what would be fan talking points.

These were predictions, squad announcements, and other insights from Will Greenwood as a former player.

Timing was crucial as we had limited windows with where we could shoot with Will Greenwood due to his availability. Two weeks prior to the first game, we shot 9 pieces of short video content with Will Greenwood that could be used through the tournament. These included:

Match predictions for every game in the Six Nations (not just England)
Overall tournament predictions (who will win, who will stop England)
Players to look out for...

Reactive PRE match content

Prior to each England game, Will Greenwood self shot footage of his predictions each Thursday pre game. This was to coincide with squad announcements on the same day.