{"cars": {
    "title": "newest cars",
    "image": "http://www.example.com/image.jpg",
    "audi": [
       {
        "title": "A1",
        "price": "expensive"
       },
       { "title": "A6",
         "price": "very expensive"
       }
    ],
   "BMW": [
       // multiple BMW's
    ],
}}