our product is a web-based e-learning platform for organisations.

e-learning for companies is a grown up market with a volume of xxx in the uk and yyy worldwide.

most current e-learning strategies are forced upon employees with material by a few certified instructors.

we enable a form of social, "show and tell" learning between employees, by lowering the barrier of content creation as much as possible.

employees can share specific knowledge and suggest new ways to approach problems.

(examples)
tapping employee knowledge creates a massive resource. Toyota's suggestion system generated over 20 million suggestions within 40 years, 80% of which were implemented. Siemens (Germany) spent 8 million on a suggestion system which generated over 120 million in revenue increases.

we compete with both commercial companies like blackboard, as well as open source projects like sakai. these are well-established players, but none of them specificially addresses the opportunity of lowering the entry barrier and allowing everyone within the organisation to be a teacher.

we are currently in the development stage, a prototype of the application is expected within three months.