New Jr writing assignment template

Hi [NAME] !

Thanks so much for your work on this! It's nice to e-meet you! :)

One concept that we talk a lot about when it comes to SEO copywriting is user intent. User intent is all about what the reader is specifically searching for, and then making sure the copy delivers on that! Essentially, it's about the why behind the piece and what goal it is trying to achieve in order to address the reader's search query and give them the information they're looking for. :)

It looks like the main goals of this piece are: Identifying the benefits to homeowners of installing a modern black garage door, and highlighting options available from Markham Garage Doors.

You did a great job highlighting the available options from Markham Garage Doors! My one tip for you here would have been to call out the benefits of installing a modern black garage door a bit more before highlighting options. Maybe as a separate H2 section with a bullet list? (Check out the example below!) This helps to pique the reader's interest and encourage them to keep reading!

Here's a few more points to keep in mind related to writing SEO copy at WebFX! :) [[Note for IM -- omit for Social]] Of course, our writers will be handling these items in actual copy projects, but since you'll be the one requesting copy as an IM, it's helpful to get a sense of a few elements that go into writing copy:

- Blog post structure: In online copy, we like to use actionable, specific subheadings to help delineate between different sections, and make it easier for Google to crawl the article. Bullet point lists and shorter paragraphs can also help create more white space on the page, and make it easier for the reader to skim and read through the copy!
- Linking: The copy team is always looking for inter-linking opportunities to boost SEO value and keep the reader on the client's site for longer! For this project, the collection pages would be a great choice! :)
- Keywords: Whenever possible, we like to try to include the targeted keywords at least once as an exact match. But this can be a bit tricky to do naturally sometimes! See the project linked below for examples of how we can do this!

Thanks so much! Have a great day!

Rachel

Example project: https://drive.google.com/file/d/1Uu9tBnN6ndmsrs6Jv-MDbsUrLR4V6hY0/view