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Source for the article : Beyond Intrusion: Solutions for Less Intrusive Digital Advertising

Erwan44
Dec 8th, 2024 (edited)
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  1. Beyond Intrusion: Solutions for Less Intrusive Digital Advertising
  2. https://www.linkedin.com/in/erwanguillemain/
  3.  
  4. Most of the sources are directly linked in the article but some are not. Please find them here.
  5.  
  6. Sources:
  7. Gordon, B.R., Jerath, K., Katona, Z., Narayanan, S., Shin, J. and Wilbur, K.C., 2021.
  8. Inefficiencies in Digital Advertising Markets. Journal of Marketing, 85(1), pp.7-25.
  9.  
  10. Riedel, A.S., Weeks, C.S. and Beatson, A.T., 2024. Dealing with intrusive ads: a study of which
  11. functionalities help consumers feel agency. International Journal of Advertising, 43(2),
  12. pp.361-387.
  13.  
  14. Statista (2024) Digital advertising spending worldwide from 2021 to 2027. Available at :
  15. https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/
  16.  
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