Proof of 4chan Allowing Datamining of Users v1.1

This pastebin contains information regarding 4chan's advertising policies and from quick research I discovered that 4chan is allowing a NYSE traded information company to datamine users in order to sell advertising spots for multinational companies around the world.

If you access the 4chan Advertising Campaign link from "4chan.org/advertise?selfserve&yourcampaigns" while using Ad Block Plus or a similar ad block plugin on your internet browser the following message is displayed on the webpage:

"You must disable ad blocking/allow ads from *.4chan.org/*, *.4chan-ads.org/*, and *.rubiconproject.com/* in order to view this page."

I had never seen a link to "RubiconProject" before and was curious as to who they were and why they were showing up on the ads page. I then researched into Rubicon Project and found the following links outlining company details and controversy surrounding them out of a major US news publication. The following information is all the evidence I have uncovered as of late which led me to believe that Rubicon Project are an Advertising Exchange Company who datamine internet users worldwide in order to sell users and their interests to companies looking to sell their own products. This is also a collection of evidence relating to the possibility of Rubicon Project datamining 4chan users for the purpose of selling us, tracking and archiving our information, killing our anonymity and selling our interests and post profiles to other companies looking to buy advertising spots.

http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?_r=0
"Rubicon is among a handful of technology companies that have quietly developed automated ad sales systems for Web site operators. The bidders are marketers seeking to identify their best prospects and pitch them before they move to the next Web page. It is a form of high-frequency trading that souped-up business of algorithm-loving Wall Streeters. But in this case, the prize is the attention of ordinary people. And it all depends on data-mining to instantly evaluate the audiences available to see those online display ads, the ones that appear on Web sites next to or around content."
"Yet for most of us, real-time bidding is invisible. About 97 percent of American Internet users interact with Rubicon’s system every month, Mr. Addante says, and most of them aren’t aware of it."

http://rubiconproject.com/whoweare/
"Rub
icon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month."
"The company’s pioneering technology created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project’s automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe."
"Founded in 2007 and headquartered in Los Angeles, Rubicon Project has fourteen offices including New York, San Francisco, Paris, Hamburg, Sydney, London and Tokyo."

https://www.comscore.com/Insights/Market-Rankings/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-May-2014
Rubicon Project while before being #2, is now the US's #1 advertising exchange entity.

http://quotes.wsj.com/RUBI
The company trades on the NYSE under "RUBI" and its market cap is over $600 million dollars.

http://rubiconproject.com/buyer-cloud/
"Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results."
"Intelligent-Combining rich intent and "audience data" for smarter buying"
"Build Brand Awareness and Find New Customers: Efficiently find your target audience, Full-funnel marketing 3solutions: Build brand awareness. Acquire new customers, and re-engage existing customers. Leverages the Rubicon Project Intent Marketing data & platform"
"Acquisition: Target individuals using rich intent data that's updated in milliseconds. Our intent and look-alike algorithms find consumers likely to be your next customer. Our acquisition program grows the customer base, driving greater top-line revenue and new-to-file customers.
"Site Retargeting: Leverage the Rubicon Project intent data platform to retarget site visitors with precision. Target visitors using Rubicon Project premium inventory and beyond."

Rubicon project also owns three very specific companies that help it carry out its tasks regarding 4chan data mining.

http://buyercloud.rubiconproject.com/
"Chango is a programmatic advertising company, purpose-built for the marketer. Chango uses intent data and technology to create relevant and timely advertising campaigns that produce rich customer insights."
"Can access billions of real time searches through Google, Yahoo and Bing through our proprietary network"
"Chango has all the behavioural, contextual and browsing data you might expect."

Since 4chan is partnered with ReCaptcha (googles anti-bot system as well as their user dialogue system), this means that Rubicon Project is potentially accessing post histories and through the use of post behaviour algorithms can help identify posters and re-target them for advertising while storing data and selling you, literally, to potential advertisers.

https://www.crunchbase.com/organization/others-online
http://techcrunch.com/2006/08/02/onlineothers-matches-people-by-online-interests/
Others Online, an audience profiling technology company was acquired by Rubicon Project in 2009.
"OthersOnline will show you users related to yourself via their web surfing habits mixed with user profiles."
This tech seems to be related to Rubicon's audience profiling software and this technology also allows you to "
see when related people are available online and connect with them" which parallels with Rubicon's "re-targeting" strategy.

Finally 4chan used to have a Toronto based ad partner called Shiny Ads, they usually ran ads for 4chan back during the old J-List days, until November 2014 when they were purchased by Rubicon.
http://blogs.wsj.com/cmo/2014/11/17/rubicon-project-buys-isocket-and-shiny-ads-to-automate-ad-buys/
http://www.yongestreetmedia.ca/inthenews/shinyads.aspx
This acquisition gave Rubicon the ability to generate "up front" purchases while still using their cloud system to monitor and mine user data from the site and from those who posted with a 4chan pass and using the ReCaptcha system.

So as you can see even from the information collected firsthand from Rubicon Project's website, there is completely unbiased and factual proof that 4chan has in fact been allowing an advertising exchange company to datamine its users for the purpose of "selling these anonymous users" to multinational companies in order for them, and the ownership of 4chan, to profit off of 4chan's userbase. This also proves that the datamining by Rubicon Project has been going on since the company acquired Shiny Ads in November 2014 and that then site owner Christopher Poole/moot allowed Rubicon to continue to exchange advertising on 4chan and the current owner Hiroyuki has continued this relationship with Rubicon along. It may also be a cause as to why popular tech boards such as /v/ and /g/ have experienced more "shill" threads than ever that have gone unbanned which culminated with the infamous AC: Syndicate locked sticky on /v/ before this past E3 and well after Rubicon started servicing 4chan advertisements. There might be a possibility that 4chan is not selling advertising solely below their banners, but also on board catalogs themselves via threads. Rubicon usually likes to be unnoticed while running ads so it would make sense that they would service ads through threads themselves, but these claims however are not solid so more research into the subject is going to be my next objective. This is an initial research informational which will be later updated so look for the closest date for the latest update of my findings.

Date: September 28th, 2015 16:00 UTC
Version 1.1

Links to Version 1.0
http://pastebin.com/kb0Qa90E
https://archive.is/vig0h