•	Topic: Explore the difference between the way a company advertizes a product and how a newspaper article analyzes and reviews a product.
	◦	-Understand the differences in language use by different groups to describe the same product
	◦	-Understand the differences in purpose between the two texts and how language reflects that.
	•	-Comparing and analyzing: Iphone 6 Official trailer video, article Iphone 6 review: still worth buying in 2017?
	•	Audience of both: Potential customers for the iphone 6.
	•	Purpose: Iphone 6 trailer: Persuade people to buy the product, improve people's opinions of the product
	◦	Review: Inform people about the pros and cons about buying a product

	•	From the title we can already see differences between the two texts
	◦	Article's title: essentially says: Is this product worth buying
	•	Reflects it being a product review(which tells whether product is worth or not worth buying)
	◦	Advertisement's title: Iphone 6 official trailer
	•	Trailer is a word mostly used for movie advertisements and games rather than phones
	▪	Implies that the iphone 6 is not just a product, but also an experience.
	•	Makes it seem very impressive

	•	Themes
	◦	Ad
	•	One
	▪	Words "Integration", "continuous", "seamless transitions" "singular"
	•	conveys: everything is in this product, nothing else is needed
	•	much more important theme of : Impressiveness
	▪	Iphone 6 is impressive, the features are impressive, the company is impressive
	▪	Examples, from the first sentence:
	•	 "a truly great product" "most significant design and engineering efforts"
	•	Adjectives clearly linked to "important"
	•	Making seem impressive = fulfill purpose, as  people will have more of a positive opinion on an impressive product
	◦	Review:
	•	No significant themes to speak of
	▪	Due to being informational rather than persuasive

	•	Content:
	◦	Significant difference in the content and subject of the two texts
	◦	Both talking about iphone 6
	◦	Article gives comprehensive overview of product
	•	Allows audience to understand more of the product to make a better informed decision
	▪	Purpose of inform
	•	is Extremely long compared to the advertisement in word count
	▪	6000 words as compared to 900 words in the advertisement
	◦	Advertisment however:
	•	Focuses on new features, significant improvements
	▪	Such as: camera, onetouch purchases, better chips, better internet speed
	▪	By only touching on significant improvements, makes every part of the product seem new, revolutionary
	•	Purpose to make people who already own an iphone would be more inclined to purchase the new iphone for the new features
	•	Links to purpose of making people purchase the product
	•	As if there is much more than is introduced but too long to be covered in a video
	•	Links to the theme of impressiveness


----------------------------------------------------- 5 minutes
	•	Tone and speaker
	◦	Ad: formal, slow
	•	Make it seem professional, provides emphasis on the adjectives used
	•	Also makes it seem to be an informative, objective piece rather than an advertisement.
	◦	Review: colloquial
	◦	Ad uses first person plural
	•	plural "we" referring to the company
	◦	Review uses first person
	•	Author is speaker
	◦	Both address audience with "you" but in different ways
	•	Review is conversational.
	▪	example: I’m going to assume you know this
	▪	Impression: "You" is someone in front, listening of the speaker, who the speaker is explaining and informing the audience
	•	Ad
	▪	 "capture YOUR cinematic video" "lets you adjust shots"
	▪	makes it seem personal
	▪	combined with earlier first person plural speaker role creates the impression "we're doing this for you, this product is for your use"

	•	Language techniques
	◦	Review:
	•	At the top of text, uses sarcasm"Is the iPhone 6 the GREATEST handset EVER made in the ENTIRE Universe?"
	▪	Draws audience attention
	•	Sarcasm also sets the colloquial tone of the rest of the text.
	•	Hypophora:
	▪	Do I like the way the iPhone 6 looks? Yes
	•	Makes it seem more casual
	•	Follows up with: Is it the best-looking, most exciting phone, I’ve tested this year? Not by a long shot
	•	Contrasts with previous line, says that while the looks good it isn't close to the best.
	•	Defines the limits of how good it looks
	•	Fits with purpose as the author is not promoting the product rather evaluating it
	▪	Capitalizes certain words entirely
	•	Places emphasis when it's an adjective
	◦	Ad:
	•	Listing describing a component as "is smaller it is faster it's got better"
	•	Rule of three describing a function as "fast easy and secure"
	•	Both help to put emphasis on these adjectives and put it in people's mind

	•	Theory: Marxism and commodity fetishism
	•	The review article and the video both prescribe the iphone as having intrinsic, objective value in the form of money
	▪	Derived from the subjective value of it's functions
	•	what Both texts do is:
	•	Describe and evaluate various functions and new functions
	•	Say what the price tag is, implies that the functions have objective value
	•	Even when value of functions is derived from subjective wants
	▪	Same method but different purpose:
	•	Advertisement: With objective value, people would be more likely to buys the product
	•	as Subjective value is less valuable by nature
	•	Review: Attaches objective value to make the reader be able to better understand the value of the product
	•	Subjective may differ from reader to reader but if objective value(money) is attached it won't
	•	Puts an objective value to the functions to help evalute the functions individually and the phone overall
	•	Allows the author to easily determine and convey whether the product is worth the price or not
	•	Author gains more credibility as subjective value would be personal opinion of the author but objective value would be applied to everyone
	•	comes back to: wider issue of Commercialism by media
	▪	Mainly advertisement
	•	Advertisement's theme of impressiveness
	•	it Makes the audience feel a need for a product that they otherwise would not need
	•	Just because it's impressive
	•	not just this one, but Many advertisements also do this and contribute to commercialism
	•	links to Purpose of making them buy products
	•	Review does not have purpose of making people buy the product, is different
	•

	•	Usage of facts and statistics:
	◦	Review has a portion dedicated to graphs
	•	giving Numerical scores and performance indicators
	•	Adds on to giving the phone objective value with commodity fetishism
	•	again Increased credibility for the author
	▪	Statistics back up author's point
	•	in Part about cameras, there are many images as example of pictures taken by iphone
	▪	again Provides evidence for the author's point regarding improved cameras
	◦	in Advertisement:
	•	has Video of people taking pictures and videos using new functions
	▪	since it's Taking pictures, not the results, shows audience what they could be doing with the new functions
	•	rather than just the result
	•	also, Shows impressive methods of taking photos and videos, makes phone's new functions seem more impressive
	•	Links to theme


Conclusion:
The purpose of the two articles are very different and the language use reflects that. Both are very effective in conveying their ideas, although the advertisement may sometimes seem overbearing. While tone, theme and content are very different, both texts convey a similar, positive impression of the product towards the audience in their own ways. Thank you.