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BCOM 426 Entire Course

Olkach
Nov 27th, 2014
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  1.  
  2.  
  3. This Pack of BCOM 426 Entire Course consists of:
  4.  
  5.  
  6.  
  7. BCOM 426 FINAL EXAM.pdf
  8.  
  9. BCOM 426 Week 1 Assignment Milestones in Media Communications Paper.doc
  10.  
  11. BCOM 426 Week 1 DQs and Summary.doc
  12.  
  13. BCOM 426 Week 2 DQs and Summary.doc
  14.  
  15. BCOM 426 Week 2 Learning Team Assignment Media Communications Presentation.pptx
  16.  
  17. BCOM 426 Week 3 DQs and Summary.doc
  18.  
  19. BCOM 426 Week 3 Individual Assignment Advertising and News Paper.doc
  20.  
  21. BCOM 426 Week 4 DQs and Summary.doc
  22.  
  23. BCOM 426 Week 4 Learning Team Assignment Media Campaign Proposal.doc
  24.  
  25. BCOM 426 Week 5 DQs and Summary.doc
  26.  
  27. BCOM 426 Week 5 Individual Assignment Media Communications Trends and Careers Paper.doc
  28.  
  29. BCOM 426 Week 5 Learning Team Assignment Media Technologies Paper.doc
  30.  
  31. Communications - General Communications
  32. 1. In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often difficult.
  33.  
  34. A) True
  35.  
  36. B) False
  37.  
  38. 2. In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver.
  39.  
  40. A) True
  41.  
  42. B) False
  43.  
  44. 3. Over time, mass communication has become less and less segmented.
  45.  
  46. A) True
  47.  
  48. B) False
  49.  
  50. 4. Mass media can transmit values by enforcing social norms.
  51.  
  52. A) True
  53.  
  54. B) False
  55.  
  56. 5. One key assumption of the functional approach to mass communication is that media use is driven by needs.
  57.  
  58. A) True
  59.  
  60. B) False
  61.  
  62. 6. The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.
  63.  
  64. A) True
  65.  
  66. B) False
  67.  
  68. 7. The first mass medium bringing music, news, talk, and sports into people's homes was radio.
  69.  
  70. A) True
  71.  
  72. B) False
  73.  
  74. 8. The news value known as proximity reflects the fact that we value events that happen to important people.
  75.  
  76. A) True
  77.  
  78. B) False
  79.  
  80. 9. Because TV is better at transmitting experience or impressions, it is better suited for in depth analysis and complex interpretations than is print news.
  81.  
  82. A) True
  83.  
  84. B) False
  85.  
  86. 10. Print and TV journalism are similar in that they both should strive equally to uphold basic values and journalistic principles.
  87.  
  88. A) True
  89.  
  90. B) False
  91.  
  92. 11. Though they can be interesting, blogs are not an influential force in online news reporting.
  93.  
  94. A) True
  95.  
  96. B) False
  97.  
  98. 12. Public relations is similar to advertising, but advertising uses interpersonal communication much more.
  99.  
  100. A) True
  101.  
  102. B) False
  103.  
  104. 13. The Internet has had little effect on the PR industry.
  105.  
  106. A) True
  107.  
  108. B) False
  109.  
  110. 14. Advertisements for restaurant supplies are business-to-business ads, while ads for household cleaners are consumer ads.
  111.  
  112. A) True
  113.  
  114. B) False
  115.  
  116. 15. Nontraditional forms of advertising are being explored by companies trying to reach customers who use new technology (DVR, iPod) to take more control over their media choices.
  117.  
  118. A) True
  119.  
  120. B) False
  121.  
  122. 16. Radio ads maximize reach, frequency and selectivity, and minimize cost.
  123.  
  124. A) True
  125.  
  126. B) False
  127.  
  128. 17. Message research is conducted during and after an advertising campaign to see how well the ads perform.
  129.  
  130. A) True
  131.  
  132. B) False
  133.  
  134. 18. Selective demand is emphasized during the growth stage of the product life cycle.
  135.  
  136. A) True
  137.  
  138. B) False
  139.  
  140. 19. The FCC interprets rather than makes law.
  141.  
  142. A) True
  143.  
  144. B) False
  145.  
  146. 20. The Telecommunications Act of 1996 introduced sweeping changes affecting cable companies and phone companies
  147.  
  148. Get complete A+ tutorial here - https://bitly.com/12BzanB
  149.  
  150. Make friends with your roommate. Your roommate, or roommates, can be the best part of your college life or the worst. Do everything you can to foster a good relationship with them. You don't have to be the best of friends, but try your best to make sure you are friendly with each other.
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