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As the primary focus is usually increasing qualified traffic, the seasonal keywords agreed upon can range from high monthly search volume head term keywords, to lower monthly search volume keywords targeting a more niche audience.

Incorporating a seasonal strategy into organic search approach, with guidance from Conductor’s Professional Services team, ultimately allows retailers to capture more qualified traffic and drive higher conversions.

What Sets Conductor Apart From the Competition?

Ease of Use

Ease-of-use and proper navigation is a cornerstone to the Conductor design philosophy.

The platform is advanced enough to meet the needs of the most technical user, yet simple enough for a user to get value with little to no experience.

While part of that is achieved through simple navigation, a robust Knowledge Base and support model are essential to this experience.

Conductor’s Knowledge Base offers users overviews of any page/feature within the platform. Users will also have access to:

Guided workflows.
Getting started guides.
FAQs.
Product releases.
Industry news.
And more.
In addition to a dedicated Account Manager, email, phone and in-app chat are available for the team to use at their discretion, as well as ad-hoc deliverables through Conductor’s Orchestra Menu.

Global Reporting

Global marketing organizations rely on Conductor to be able to scale their SEO efforts across multiple domains, in dozens of markets, across tens of thousands of keywords, and in hundreds of locations.

Most enterprise customers require reporting that rolls all of this information in one central location in order to effectively use this information to drive marketing decisions.

Conductor is uniquely positioned to help teams both in the platform’s ability to scale and roll up this information in a digestible format.

An example of this is seen in Conductor’s Global Market Share FlexHub report, which can be configured to roll all of a company’s web properties and markets into one single global competitive report.

Partnership Ecosystem

Beyond its own data collection processes, Conductor Searchlight draws from diverse sources of technologies to offer truly best-in-class solutions to its clients.

Conductor has established long term partnerships with some of the most trusted names and best-in-class applications in the digital marketing ecosystem.

Its development philosophy is to build best-in-class solutions where they don’t exist and, if they do already exist, Conductor partners with that technology and synthesizes the data in meaningful ways throughout its platform.

Forrester released a review on SEO platforms which identified Conductor as a “Leader” in the space.

In addition regarding customer reviews from Trust Radius and G2Crowd, Conductor is seen as a top performer in comparison to others in the space.

Conductor SEO Enterprise Platform

You can learn more about Conductor and read through their customer stories here.

Botify

A few years ago, I was attending a conference in New York and was able to get away for a quick demo for the Botify platform.

Just 5 minutes in and I knew we needed Botify for Nordstrom, and have repeatedly asked for demos for other companies since.

Botify solves a huge problem for large, enterprise websites: with such a large complex site, over half of the content typically won’t be crawled by search engines.

Whatever isn’t crawled, won’t be indexed, which means it won’t show up in results, won’t generate traffic, and definitely won’t make money from SEO for the business.

The Botify enterprise SEO platform was built on the holistic understanding that SEO professionals need to understand every phase of the search process, from crawling to conversions, in order to really gauge what improvements are needed.

Botify includes a log file analyzer, a crawler, keyword tracker, and analytics integration. This not only allows you to see your website at every phase of the search process; it also allows you to see, over time, how and what is impacted.

Botify users are SEO practitioners who work on some of the largest sites on the web. It covers the full spectrum of search and is built for technical SEOs responsible for identifying indexing issues all the way to marketers who need to analyze content for quality.

The platform works with enterprise organizations that have large complex websites (i.e., millions of URLs) and count on their website(s) for a substantial portion of their revenue.

In many cases, that translates into working with retail/ecommerce, publishers, classifieds, and travel organizations.

Botify can layer 750+ data points for any URL on any website. Customers use Botify for:

Analyzing their website architecture for SEO.
Finding and fixing indexing issues.
Identifying trending keywords.
And so much more.
Some of the more Popular components to Botify include:

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Botify Analytics

The crawler component (and really the foundation) of the Botify platform allowing customers to evaluate the structure and content of every page of every version (AMP, mobile, desktop, etc.) of their site just like a search engine would, and keep track of changes over time.

Botify Log Analyzer

This allows customers to feed their server log files into a dashboard built specifically for SEO pros.

The log file analyzer provides insight into how search engine bots are crawling a site, paired with crawl data, customers gain a deeper understanding of what’s going on.

Botify SEO Enterprise Platform

Botify Keywords

The keyword and position tracking component of Botify, which comes from their integration with the Google Search Console API.

The GSC API provides users with more data than the GSC performance dashboard allows.

Botify Studio

It allows users the ability to custom build dashboards based on Botify data collected in the crawl and schedule them to send to SEO stakeholders.

Botify Data Station

This incorporates the ability to export data via pre-set exports or custom scenarios depending on the user’s needs.

Botify API

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It can be used to pull information from Botify’s database to use in other tools, or even on a client’s own website! The Botify Chrome extension is a great working example of this.

Key Features

There are a few key features within the Botify core platform worth calling out.

JavaScript Crawl

Users can render pages of a website the way a search engine might.

Track which resources are executed, and collect valuable user-centric performance metrics (time to first paint, time to interactive, and other performance metrics) to ensure their JS content is rendered and seen by search engines.

Data Layering

Users can layer any other data point onto their URLs to get insight into the “why” behind what they are seeing.

For example, is a URL not ranking?

Layer on log file analysis data and a user could find that Googlebot hasn’t been crawling that URL – no wonder it’s not ranking!

Page not getting crawled by Googlebot?

Users can layer data from their Botify crawl and find a possible correlation between low crawl rate and low content uniqueness. The possibilities are virtually endless.

Segmentation

Users can look at specific sections of their site in isolation (e.g., evaluate blog content separately from ecommerce content). Learn more from Botify’s knowledge base.

Content Quality Analysis

This gives the user the ability to evaluate content like a search engine would, including the ability to eliminate template content from their analysis.