Template files
  > index ( home/front page )

  > collection
    - a group of products e.g. men's t-shirts or summer sale
    - has a title, description and image
    - lists products in a collection
    - has product data -- title, image, price etc
    - can be paginated

   > collections-list
    - An archive page for all collections
    - has collection data

   > product
    - title
    - description
    - images
    - price
    - sale price
    - weight
    - variants
    - tags -- keywords for the search page
    - quantity

   > cart
    - lists items in cart
    - remove item
    - quantity
    - update or checkout

   > search
    - archive of products in search term
    - has product data
    - can be paginated

   > pages
    - unique custom page layouts -- about, contact us etc
    - default page layout that admin can add -- privacy policty, terms & conditions etc

   > article ( single blog post )
    - title
    - content
    - excerpt
    - featured image
    - author
    - searchable tags

   > blog
    - archive of articles
    - has article data
    - can be paginated

   > 404
    - information not found

   > password ( coming soon front page )
    - makes other pages only accessible via password

   > customers
    > account
      - details -- orders, name, email, phone, addresss
    > activate account
    > addresses
      - lists addresses
      - allows to add new addresses
    > login
      - email, password, forgotten password?
    > order
      - order number
      - date
      - billing & shipping adress
      - list of items -- name price, quanitity, total
    > register
      - first name, last name, email, password
    > reset password
      - new password, confirm password

   > checkout
    - this page can't be styled unless enterprise account